Home Gadget Bridge Ace Interviewed: We talk to Anku Jain, Managing Director, MediaTek India, what the...

Interviewed: We talk to Anku Jain, Managing Director, MediaTek India, what the 2023 roadmap looks like

anku-jain-mediatek - Anku Jain Interview

Mobile World Congress came to life after a few years in 2023. Once the big event was over, we caught up with Mr Anku Jain, Managing Director, MediaTek India to know what the company has in store for 2023. We threw some curve balls at him and being the kind-hearted person he is, he sportingly answered them all for us.

What are some of the key challenges facing the semiconductor industry, and how is MediaTek working to address these challenges?

We are in the midst of global digital transformations and this has also led to an increase in demand for smart devices. Semiconductor manufacturing is a complex process involving advanced technologies, requisite infrastructure, and a skilled workforce. We are focusing on our range of products and are very upbeat about the market demand and dynamics.

MediaTek is always focused on expanding its reach to more customers and new market segments via increased investments in R&D as well as collaboration with OEMs and technology firms, and we’ve seen significant growth in the Indian market. Our focus is to continuously innovate in order to meet industry demands.

Can you discuss MediaTek’s strategy for entering and expanding into new markets, particularly in emerging regions like India?

India is a highly prospective market for MediaTek. The reason, as you know, we are the second largest in the world in terms of the Internet user population, next to China. India is also ranked second in terms of the number of smartphone users. Also, the rate of digital adoption is soaring across both urban and rural areas. This is an opportunity for not only MediaTek but the entire ecosystem players. We aim to capitalize on this opportunity while also building new capabilities to address the market demands. As 5G adoption grows, we expect the momentum to grow further, pushing the demand for high-end SoCs like the latest flagship MediaTek Dimensity 9000 series and higher, as well as smart home devices like smart speakers, smart TVs, Wi-Fi 7 and higher, and other smart devices that make homes and people connected always.

Read Also: How often should you upgrade your Android smartphone?

Thus, MediaTek’s strategy in India revolves around these opportunities. In line with the government vision of enabling ‘AatmaNirbhar Bharat’, we are also working closely with our partners and OEMs to ensure a sustainable ecosystem in place. MediaTek is focused on 5G technologies and innovative semiconductor use cases, in order to democratize technology and make it available for the end consumers.

MediaTek has been working on developing 5G technology. How does MediaTek plan to differentiate its 5G solutions from other players in the market, and what are the company’s goals for faster 5G adoption in the near future?

MediaTek has an extensive focus on 5G technologies that have been used across the entire product line in smartphones and smart devices. Working aggressively to make 5G experiences accessible to OEMs, customers and MediaTek-powered products are already ruling the market such as MediaTek Dimensity 5G Series, the latest being MediaTek Dimensity 7200, Dimensity 8200 and Dimensity 9200, Dimensity 9000, and Dimensity 8000 among others. Dimensity 5G Open Resource Architecture is another key differentiator, offering device makers the chance to customize the product as per their customer requirements

With this unique proposition, we continue to enhance each portfolio with exclusive technologies such as the latest HyperEngine 6.0, MediaTek APU 690 – Ultimate AI with eXtreme Power Savings, 4CC-CA Sub-6GHz capable 5G R16 modem, AI-Video Engine, Imagiq 890 Camera with RGBW Sensor Native Support, MiraVision display technologies, and more.

5G is all about higher speed, faster connectivity and greater energy savings, so the devices have to be designed to get the best out of these capabilities. However, to spur the adoption of these devices, we have to also focus on mass acceptance. Thus, our 5G portfolio is designed to be the perfect blend of brilliance, performance, and next-gen experiences.

How was MWC 2023 for MediaTek? Anything you want to throw light upon from the event from MediaTek’s point of view?

At MWC 2023, MediaTek showcased ground-breaking technologies & innovations with the launch of the new MediaTek Dimensity 7200 and MediaTek 5G NTN Solution that will enable two-way satellite communications to smartphones and other devices with its 3GPP standards-based 5G Non-Terrestrial Network (NTN) solution. Also, we showcased our MediaTek  Dimensity, Filogic, Genio, Kompanio, and Pentonic portfolio.

MediaTek’s satellite communications portfolio will target both IoT-NTN and NR-NTN technology based on the 3GPP 5G specification for Release 17 (R17). With two-way satellite communications on smartphones and other devices, consumers can stay in touch when they are hiking, driving in secluded areas, on a boat, or in other situations where there has traditionally been no connectivity.

Can you discuss MediaTek’s vision for the future of mobile computing, and how the company plans to stay ahead of emerging trends and technologies?

MediaTek enables nearly 2 billion connected devices a year, which means one in every five connected devices is powered by MediaTek. We are on a mission to make technology democratisation a reality, and with that mission, we focus on the portfolio to cover the entire gamut of customers, from flagship to premium and mainstream. We have invested hugely in R&D to bring the best products to the market, to fulfil the demands of gen Z customers and beyond, while also fulfilling the evolving requirements of Gen X and Y customers.

The latest in the Dimensity family of smartphones, the flagship Dimensity 9200, demonstrates some of the industry-best feature sets like >3GHz CPU performance, WiFi 7-ready 5G sub – 6 GHz and mmWave, G715 GPU with hardware ray tracing, and many more. We also continue our leadership in key technology areas, including highly power-efficient technologies, automotive solutions and a broad range of advanced multimedia products such as smartphones, tablets, digital televisions, 5G, Voice Assistant Devices (VADs), streaming devices, and wearables. We will continue delivering on this momentum to build a smarter and broader device ecosystem.

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