Hello, Instagram users. Have you noticed a visible improvement in the app’s presentation and a new visual refresh? Yes, the Meta-owned photo-sharing app has made small modifications to its logo, including a refreshed visual identity and new life and purpose for other brand elements. Apart from this Meta has also expanded 3D Avatars to Stories and DMs in India. Continue reading to know more.
Instagram via blog post announced, “Today, we’re bringing new energy and purpose to our colours, typeface, logo and other brand elements with a refreshed visual identity. Our new system is designed to embrace continued evolution to help us create more immersive and inclusive experiences for our community.”
The vibrant gradient on Instagram was reimagined using an innovative 3D modelling process to make it feel lit up and alive. The entire colour system is built around the Instagram gradient, which is made up of our brand colours.
The gradient in marketing, logos, and even in-app, as seen in Create mode, stickers, and Instagram Story rings, signals moments of discovery through illumination.
Meta has also introduced a new typeface called Instagram Sans which is inspired by the platform’s history. “From billboards to websites, our new typeface highlights our distinct identity,” the company noted.
Instagram Sans helps it showcase a distinct identity across surfaces, from our marketing campaigns to our websites. Instagram Sans is a new way for the global Instagram community to express themselves in places like Stories and Reels. To make Instagram Sans universally accessible it collaborated with language experts all over the world to adapt the typeface to international scripts such as Arabic, Thai, and Japanese.
Instagram is also announcing a brand new layout and design system that prioritises content and emphasises simplicity and self-expression. The new Instagram marketing layouts feature full-screen imagery, refer to the in-app experience, and celebrate the everyday creativity we see from our community.
Separately in India Meta introduced 3D avatars to Instagram stories and direct messages (DMs). Moreover, the company has also released new avatars for Facebook and Messenger that can be customised. Users can customise their virtual version by selecting facial features, body types, clothing styles, and more using the 3D virtual avatar. In addition to this Avatars can be used for a variety of purposes, including stickers, feed posts, and Facebook profile pictures. Avatars have also been updated to more closely resemble users’ facial features and appearance. Certain facial shapes and skin shaders have been tweaked.
Cochlear implants and coloured over-the-ear hearing aids are among them. It also includes wheelchairs, which will appear in Facebook stickers, Messenger chats, and Instagram DMs.
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