Chinese smartphone maker Xiaomi is developing a full-fledged retail business model for its phones and other devices in India, to strengthen its offline presence. The company has tied up with Redington to make its smartphones available across physical brick and mortar stores.
Mr. Manu Jain, Xiaomi India Head has be heard saying, “Offline has done well for us. But the focus will remain on online. In China, about 70 percent of our sales come from online and the remaining is offline. In India too, we should see similar trends. Currently about 90 percent sales in India is online. This should stabilise at about 20-30 percent in the coming time.”
Xiaomi will soon be selling its four smartphone models in the offline retail stores, which consist of Redmi 2, Mi4, Mi 4i and Mi Pad. The company has also got into these retail stores by affiliating with retail chain The Mobile Store and private telecom operator Bharti Airtel Limited. Together they want to bring in more customers to brand.
It seems that the Indian buyers will soon be getting the Xiaomi smartphones at their nearest retail stores. And, we do expect Xiaomi to bring more devices in the near future at more price segments.