Samsung has launched the ‘Plus’ campaign aimed at simplifying TV ownership in India. This initiative offers a combination of larger screens, advanced Vision AI-powered viewing, complimentary TV channels, extended warranty, and convenient financing options. The campaign encompasses a range of products, including Neo QLED, OLED, and Crystal UHD TVs, providing benefits such as free content through Samsung TV Plus, warranty coverage via Samsung Care+, and flexible purchasing solutions through Samsung Finance+.
Samsung has launched its ‘Made for India’ Plus campaign, rewarding consumers with benefits for purchasing a Samsung television. This initiative aims to enhance value and ownership experiences for Indian consumers by integrating advanced display technologies, content access, service assurance, flexible financing, and long-term software support, emphasising Samsung’s commitment to tailored solutions for India.
Consumers within the Plus ecosystem benefit from Samsung Care+, which provides enhanced after-sales service and offers up to five years of warranty coverage. This service includes a two-year comprehensive warranty available for INR 599, utilising 100 per cent genuine parts and backed by Samsung’s nationwide service network.
Samsung Finance+ provides flexible and paperless financing options aimed at enhancing the purchasing experience for customers. It includes attractive zero per cent interest plans, making financing more accessible. This streamlined financing process is specifically designed to minimise barriers to purchase, offer convenience at the point of sale, and facilitate a more customer-friendly transaction experience.
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The Plus campaign encompasses the Crystal UHD, Neo QLED, and OLED TV ranges. Consumers can access Samsung TV Plus, which offers over 150 free channels, covering entertainment, movies, news, and regional content, without the need for subscriptions or downloads. The televisions provide an immersive viewing experience on larger screens, are enhanced by Samsung Vision AI for intelligent picture quality, and guarantee up to seven years of OS upgrades, ensuring long-term performance and relevance.
Viplesh Dang, Senior Director, Visual Display Business, Samsung India, said, “The ‘Made for India’ Plus campaign reflects our deep understanding of Indian consumers and their expectation for greater value from their purchases. Today’s TV buyers are looking for more than just superior picture quality. They seek longevity, flexibility, smart experiences and trusted services. With PLUS, we bring together innovation, convenience and assurance in a single offering, making premium television experiences more accessible to Indian households.”
