Instagram testing Flipside feature allowing users to set a private Insta page

Key Highlights

• Instagram is working on a new feature called Flipside.
• The feature will allow users to set up an alternate account where they can share their private pictures with their close ones.

To stay ahead of its rivals, Instagram keeps experimenting with something new so that its users get a better experience on its platform than others. Recently it has been revealed that it is testing a new feature called Flipside, whose job is to allow users to add an alternate account to their existing profile.

Instagram owned by Meta is now introducing a new feature called “Flipside” to give the app a more private vibe. According to Adam Mosseri, head of Instagram, the feature is presently being tested. As mentioned earlier the feature will let you add an alternate account to your existing profile; one can easily create a copy of the photo grid that only their chosen friends can view.

When a backup or secondary photo grid is created an alternate account to your current one will appear to a selected group of friends and followers thereby allowing you to share what you want with specific people.

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While sharing the development Instagram Head Adam Mosseri revealed, “We’re not even sure we’ll launch it on Instagram. On one hand, it feels good to create a clear space that feels more private. On the other, it’s yet another way to reach a smaller audience on top of secondary accounts and Close Friends. We’ll see how people respond in the test, and iterate forward.”

The feature is likely to be released only for limited users for testing.

As of now, there is no such feature on Instagram where we can share our private posts only with a select number of followers or with close friends.

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A video showcasing the Flipside function was also shared which showcased how the feature will work. The upcoming functionality will allow you to establish a copy or an alternate account similar to your existing profile where you may share more private posts like photos or videos with a select group of people. While sharing the demo video he says that the company’s objective is to essentially productise “finstas”

Not just that the users can set up different profile pictures as well as bios when setting up an alternate account.