Snapchat introduced Sponsored AR filters, new augmented reality filters for advertisers

Key Highlights

• Snap Inc launched Sponsored AR filters for Snapchat.
• The new augmented reality filters will allow brands to expand their reach.
• This will lead to less time consumption and the brands will not have to invest a lot of money to create a sponsored filter outside production costs needed.

The instant messaging Snapchat has introduced a new advertising option called Sponsored AR filters. Snap Inc will allow advertisers to create branded augmented reality filters on Snapchat such as countdown timers, AR face filters, location-based overlays, quiz generators and more.

Snapchat now lets advertisers create filters using templates as it has recently launched “Sponsored AR filters”, a new advertising option on its platform. The Brands now can sponsor augmented reality (AR) filters which the app users may add to their posts.

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Snap Inc. via a blog post said, “Today, we’re launching Sponsored AR Filters on Snapchat, a new augmented reality (AR) ad offering that expands brands’ reach beyond the pre-capture Lens Carousel. This ad placement occurs after Snapchatters capture their content with the Snapchat Camera, accessible by swiping to the post-capture Filter Carousel. With over 5 billion Snaps created every day, brands can now join in on even more shareable moments and truly own the Snapchat Camera experience from end to end.”

Users can add brand overlays for photos created by firms, after they capture a picture but before they press submit and they can even lead to advertising campaigns. Advertisers will be able to upload existing assets and build Filters from a variety of tried-and-true templates including AR face Filters, location-based overlays, countdown timers, quiz generators, and more.

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Thanks to the Snapchat Sponsored AR filters brands can ensure maximum visibility and effect throughout the Snapchat Camera experience when used together with pre-capture Sponsored Lenses. This will lead to less time consumption and the brands will not have to invest a lot of money to create a sponsored filter outside production costs needed, advertisers can effortlessly create Sponsored AR Filters in under 10 minutes using Lens Web Builder, a free DIY tool for Filter and Lens creation. This allows budget-conscious brands to participate without the expense of traditional production and storyboarding.

In addition to this Calls to action (CTAs) allow brands to seize important mid-funnel signals, directing Snapchatters to particular conversion actions and driving measurable results for campaigns.