Key Highlights
- Samsung introduces the world’s first glare-free OLED TV, enhancing visibility and color accuracy under any lighting conditions.
- The new Neo QLED 8K features the advanced NQ8 AI Gen3 processor, dramatically improving neural processing for an unprecedented viewing experience.
- The 2024 TV lineup integrates AI-driven solutions across all models, offering features like AI Upscaling Pro, AI Motion Enhancer Pro, and personalized smart home connectivity.
Samsung has introduced a groundbreaking lineup of AI TVs in India, featuring the Neo QLED 8K, Neo QLED 4K, and the world’s first glare-free OLED TV. This launch took place at the ‘Unbox & Discover’ event at the Samsung Opera House in Bengaluru on April 17, 2024.
In This Article
Breakthrough Technology and Enhanced Viewing Experience
Neo QLED 8K: Samsung‘s flagship Neo QLED 8K TV, equipped with the NQ8 AI Gen3 processor, stands at the forefront of television technology. This processor includes a Neural Processing Unit (NPU) that offers an eight-fold increase in neural network capacity — from 64 to 512. It enhances picture quality, ensuring ultra-crisp details regardless of the input source. The TV also features AI Picture Technology for superior clarity, AI Upscaling Pro to match the 8K display, and AI Motion Enhancer Pro for smooth motion in fast-paced scenes.
Neo QLED 4K: Powered by the NQ4 AI Gen2 Processor, the 2024 Neo QLED 4K models deliver stunning 4K visuals. They come with technologies such as Real Depth Enhancer Pro for enhanced contrast and Quantum Matrix Technology, ensuring that each scene is displayed with impeccable detail. These TVs also support Dolby Atmos for an immersive audio experience and are the first to boast a Pantone Validated display for exceptional color accuracy.
OLED TVs: Samsung has unveiled the first glare-free OLED TV, eliminating reflections while maintaining vibrant colors and deep blacks under any lighting conditions. Like the Neo QLED 4K, the OLED TVs are powered by the NQ4 AI Gen2 Processor and feature advanced technologies like OLED HDR Pro and Motion Xcelerator 144Hz for superior gaming performance.
Read Also: MediaTek and Samsung launched World’s First Wi-Fi 6 8K TV
A Smart Ecosystem and Personalized Experience
These new Samsung TVs are designed to instantly connect with a smart ecosystem upon setup, integrating seamlessly with both Samsung devices and third-party IoT devices. Features such as Smart Mobile Connect turn smartphones into universal remotes for a connected home experience.
Samsung has also introduced localized Smart Experiences for Indian consumers, including Cloud Gaming Service, Samsung Education Hub, and Smart Yoga, all enhanced with AI capabilities to provide interactive and immersive experiences.
Exclusive Offers and Pricing
To celebrate the launch, Samsung is offering pre-order bonuses like free soundbars, The Freestyle projector, and the Music Frame, along with up to 20% cashback. Pricing starts at INR 319990 for the Neo QLED 8K, INR 139990 for the Neo QLED 4K, and INR 164990 for the OLED models.
This launch underscores Samsung’s commitment to innovating home entertainment with AI technology, aiming to enhance the consumer lifestyle and reinforce its market leadership in India.
