Apple has introduced a new App Store feature known as ‘win-back offers’, which allows developers to offer discounts to former users in order to urge them to renew their subscriptions. These discounts are only available for auto-renewable subscriptions and can be applied to customers who have recently discontinued their subscriptions. The function is intended to target users who are currently not subscribers to the app’s services.
‘Win-back offers’ is a new feature in the App Store that Apple introduced that lets developers ask users to resubscribe to their app or game. These deals, which come with plans that renew automatically, let developers give past customers discounts to entice them to buy a subscription. The method is intended to reach users who have stopped using the app’s services, and previous users may be presented with a special offer that could persuade them to purchase a new subscription. Only memberships that automatically renew will be eligible for the deals.
Also Read: Sony Bravia 9 Mini LED television series launched in India
For instance, you can create a pay-in-advance offer with a discounted six-month subscription price of $9.99 and an annual renewal fee of $39.99. Apple shows these offers to qualified clients in a number of locations, depending on how you have configured your offer, including:
- Across the App Store, including on your product page, as well as in personalised recommendations and editorial selections on the Today, Games, and Apps tabs.
- In your app or game.
- Via a direct link, you share using your own marketing channels.
- In Subscription settings.
Also Read: Aspire 7 gaming laptop with 13th Gen Intel Core i5 processor launched in India
According to the company, when creating win-back offers in App Store Connect, the developer will determine customer eligibility, select regional availability, and choose the discount type. Eligible customers will be able to discover win-back offers this fall.
