Facebook will soon include a new video tab that plays all video formats in one place. Meta also unveiled several AI tools for creating and deploying video ads, pointing out that 60% of Facebook and Instagram users spend their time watching video content. The company has created an AI-powered Video Expansion tool for advertisers, which allows them to change the aspect ratio of their video advertising. A program for an image-to-video generator tool using artificial intelligence was also announced.
Meta unveiled upgrades to its video ecosystem, creator content, and generative AI ads creative tools during Advertising Week 2024, intending to improve campaign success. Meta is launching a video option to help people locate their favourite Reels and other films. Meta is also expanding its generative AI ads creative tools to include new video-generating capabilities. Furthermore, Meta is releasing new tools to increase partnership ad performance on Reels, lowering CPAs by 19% across all testing.
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Facebook is releasing a new full-screen Video Tab to help people discover reels and other videos they enjoy. The change enables users to view all videos in one spot, including reels, lengthier videos, and live content. AI-enabled investments in ad delivery and rating algorithms will benefit advertisers by allowing them to present the most relevant advertising to each individual. The new experience supports a variety of ad formats, including standalone video and carousel advertisements, in-stream ads, and overlay ads, allowing advertisers to focus on communicating their brand’s narrative and generating business results.
Video Expansion and Image Animation are new capabilities in Ads Manager Advantage+ Creative. Video Expansion adjusts video creative assets by adding unseen pixels to each frame, increasing the aspect ratio for a more immersive experience on Instagram and Facebook. Meta also emphasised that Image Animation enables advertisers to create video content from a single static image without relying on pre-existing Instagram Reels elements. These new features expand the range of generative AI tools accessible to marketers in Ads Manager Advantage+ creative, with plans to make them more widely available by early next year, Meta noted.
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Moreover, Reels is working on a new capability that will enable advertisers to incorporate creative content into their collection ads on Reels and other surfaces. This new format enables marketers to supply a creator image or video as a “hero” asset for collections ads in Ads Manager, resulting in a partnership ads dual header. As per the company, this further engages people by leveraging the authenticity of creator material. To get started, advertisers should use their current creator relationships to run partnership ads through their Advantage+ Catalogue. This will improve ad effectiveness by increasing creative diversity and personalisation.
