Apple is presently developing Meta-like smart glasses, called Apple Smart Glasses, to compete with others in the market. It’s also said that AirPods with a camera and a reasonably priced Vision Pro are in development.
Mark Gurman of Bloomberg claims that Apple is now developing a new line of augmented reality products. Apple Smart Glasses, which are similar to Meta Ray-Bans, are the first item on the list. It is anticipated that the new smart glasses will be available in 2027. In addition to successfully introducing lighter and less expensive Ray-Ban smart glasses, Meta Platforms Inc. recently showed a prototype for augmented reality glasses, which may be the computing of the future.
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According to the report, executives at Vision Products Group are focussing on creating more aesthetically pleasing products since the Vision Pro headset is a niche product that is too bulky, pricey, and hot to use.
Four new products are being developed by the Vision Products Group; a second-generation Vision Pro is anticipated in 2026, and a lower-end headset is anticipated to come next year. EyeSight, a function that displays a user’s eyes on the headset, has been removed from the lower-end variant, which is anticipated to cost about $2,000 and employ a subpar processor and less expensive materials. Apple anticipates that this product will sell twice as many units as the Vision Pro.
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With the goal of saving billions of dollars on Vision Pro’s visual intelligence technology, Apple intends to introduce smart glasses and camera-equipped AirPods in 2027. The technology can deliver helpful information by scanning the user’s surroundings. The next iPhone 16 will have the Vision Pro’s environmental awareness, with ambitions to extend its use to further devices.
