Samsung Electronics presented Vision AI and other innovations at CES 2025, including personalised, AI-powered screens for everyday use. The new AI technology is added to the company’s Neo and QLED lineups. Additionally, the business has expanded its Samsung Art Store and The Frame collection, which now includes the new The Frame Pro, Neo QLED, and QLED.
Samsung Electronics debuted Samsung Vision AI at CES 2025, introducing personal AI-powered screens. The business also revealed the Neo QLED 8K QN990F flagship and improvements to Lifestyle TVs, with the goal of transforming screens into intelligent companions that simplify daily life.
Samsung Vision AI is a groundbreaking technology that transforms screens into intelligent companions, improving the user experience. It enables televisions to adapt to their surroundings, offer intuitive features, and easily integrate into connected lifestyles, thereby improving entertainment and simplifying interactions.
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Samsung Vision AI includes personalised features that improve user interaction with screens. These include Click to Search, which delivers fast information about screen content; Live Translate, which eliminates language barriers using an on-device AI model; and Generational Wallpaper, which transforms displays into dynamic art canvases based on users’ preferences or circumstances. These elements enhance both the viewing and user experiences.
Samsung Vision AI connects screens to the SmartThings ecosystem, delivering real-time information on at home environments, safety alerts, and daily updates. It also includes Pet and Family Care, which detects anomalous behaviour in pets and family members, automatically adjusts room settings, and broadcasts real-time updates and recorded events to TVs. This integration provides users with peace of mind and boosts their comfort.
Samsung Vision AI, which includes capabilities like Click to Search and Live Translate, has received the prestigious 2025 CES Innovation Award. The AI technology analyses content and environmental factors in real time, altering images and audio to provide an optimal experience. Samsung’s most recent products, such as the AI companion Ballie and the Smart Monitor M9 with Copilot, improve the overall user experience.
Samsung has announced the release of Smart TVs and Smart Monitors with Microsoft Copilot, a technology that enables users to explore a variety of Copilot features, including personalised content recommendations. The company intends to work with AI partners such as Google to expand the capabilities of Vision AI.
Samsung is launching AI-powered screen technology with Samsung Vision AI features integrated into its vast lineup, which includes Neo QLED, OLED, QLED, and The Frame models. This expansion intends to give more consumers with intelligent, adaptive screens, thereby changing home entertainment and smart living.
Samsung’s Neo QLED 8K QN990F is a cutting-edge television that features a sleek design and AI-powered experiences. It is powered by the latest NQ8 AI Gen3 Processor and employs a variety of on-device AI technologies to improve picture quality, sound clarity, and overall watching experience. These include 8K AI Upscaling Pro, which converts lower-resolution content to 8K quality, Auto HDR Remastering Pro, which analyses content frame by frame, Adaptive Sound Pro, which optimises sound components using AI, Colour Booster Pro, and AI Mode, which improves picture and sound adaptively.
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Samsung has expanded its Art Store and introduced The Frame Pro, a new addition to the Frame range. The store now houses over 3,000 curated works from global partners such as MoMA, Magritte, and Basquiat estates. The enhanced collection will be accessible on The Frame, MICRO LED series, Neo QLED, and QLED models in 2025, allowing customers to transform their screens into personalised art galleries.
It features the NQ4 Gen3 AI Processor, which produces brighter colours, better contrasts, and increased local dimming for deeper blacks. The Frame Pro also has Wireless One Connect, which allows for more flexible installation options. Samsung has collaborated with Art Basel to make The Frame the official art exhibit for the event.
Samsung debuted the Premiere 5, the first interactive triple-laser ultra-short-throw (UST) projector, at First Look 2025. This revolutionary technology combines high-quality projection with varied functionality, allowing users to interact directly with the screen. It includes Samsung LightWARP technology, which allows visuals to be projected onto everyday items for unique and immersive experiences. Samsung’s screen innovations not only improve technology but also allow for more personalised experiences.
Samsung showcased its commitment to display technology with the MICRO LED Beauty Mirror, which combines advanced reflectance and transmittance capabilities with personalized beauty insights. The mirror analyzes individual skin types and provides tailored product recommendations, leveraging innovative beauty solutions from Korea’s leading cosmetics company, Amorepacific.
