Like Google’s Gemini and OpenAI’s ChatGPT, Meta is improving its AI chatbot with a new Memory feature. It remembers personal information given to the Meta AI for personalised responses on Facebook, Messenger, and WhatsApp. The function, which aims to improve personalisation, is now available to iOS and Android users exclusively in the US and Canada.
Meta via its blog post said, “While Meta AI is on track to become the most used AI assistant, our vision is to make it one of the most personalized AI assistant experiences ever created. One of the areas we’re starting to focus on is new features that provide information and recommendations tailored to individuals.”
With the help of a new Memory feature, Meta AI will be able to remember certain information exchanged in one-on-one conversations on Messenger and WhatsApp. Through context-based recognition of important details, this feature seeks to personalise future responses. Users can indicate their preferences, including their interests in travel or language learning skills, and Meta AI can also infer contextually relevant information. For example, Meta AI can remember a user’s request for a vegan breakfast recipe and use that information to inform future recipe recommendations.
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Meta AI continues to enhance its Instagram, Messenger, and Facebook personalisation features. To offer relevant information and personalised recommendations, Meta’s AI assistant may access user data from Instagram and Facebook profiles. For example, it can recommend outdoor activities based on the user’s home location on Facebook.
“Let’s say you’re looking for something fun to do with your family this weekend and you ask Meta AI to suggest something. Based on the home location you’ve listed as part of your Facebook profile, recent views of reels featuring live performances by various country artists and its memory that you have a partner and two young kids, Meta AI might suggest tickets for that weekend’s country music show at your local arena and reservations at a local brunch spot.”
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The new Meta AI features are now available to Meta AI on Facebook, Messenger, and WhatsApp for iOS and Android in the US and Canada, retaining only specific information from 1:1 conversations and allowing users to delete their memories at any time.
