After last year’s red variants of the iPhone 7 and 7 Plus, Apple has gone ahead and announced red colour versions of the latest iPhone 8 and 8 Plus. The phones will start shipping in USA from April 13 with a starting price of $699 (roughly Rs 68,000).
This refreshes the iPhone line-up mid-season, which should help boost sales of the less popular iPhone. The iPhone 8 and 8 plus got lukewarm reception when they were launched in Sept last year, thanks to its bigger brother the iPhone X. People all around the globe waited for the iPhone X and sales of the iPhone 8 and 8 Plus suffered because of it.
Now in a bid to push the iPhone 8 and 8 Plus sales (and also raise awareness), Apple has brought the new colour variants. The phones have a matte red aluminium finish and feature 64 GB and 256 GB storage options. The pre-orders of the smartphones start in the US from today, April 10.
The basic aim (as Apple says it) is that the company wants to support and raise awareness to fight HIV AIDS in Africa. In the first phase the red version of the iPhone 8 and 8 Plus will sell in Australia, Canada, China, France, Germany, Hong Kong, Japan, Singapore and UK, besides USA. Sadly, India will need to wait for a little longer as May has been decided for the phones to come to this side of the globe.
Disappointingly, there is no red version of the iPhone X available. Only a red leather case has been launched for the Apple iPhone X. We for one would have loved to see a red variant of the iPhone X. Oh well, maybe next year we might see a red version of the 2018 model of the Apple iPhone X.