Acer has achieved a significant milestone, securing the No. 3 position among PC brands in India with a notable 15.4% market share in Q1 2024, as per IDC’s Quarterly Personal Computing Device Tracker. This accomplishment underscores Acer’s commitment to innovation, quality, and customer satisfaction in the competitive Indian market.
Key Highlights:
- Acer has become the No 1 desktop PC brand in the very large enterprise segment.
- Retains No. 1 spot in the education segment.
- Achieves 15.4% market share, ranking No. 3 among PC brands in India.
In the commercial sector, Acer has shown remarkable year-on-year growth, with desktop sales increasing by 19.9% and notebook sales rising by 32.0%. The company has become the leading desktop PC brand in the very large enterprise segment and maintained its top position in the education PC segment. These results highlight Acer’s strong performance and leadership in key market areas.
Acer’s consumer segment also experienced significant growth, with a 51.7% year-on-year increase driven by strong momentum in e-tail channels. This growth underscores Acer’s ability to meet the evolving needs of individual consumers through a diverse and innovative product portfolio and competitive pricing strategies.
Sudhir Goel, Chief Business Officer of Acer India, stated, “Acer’s success is built on a foundation of continuous innovation and a deep understanding of customer needs. As we continue to strive for excellence, we remain focused on delivering cutting-edge technology and exceptional value to users. Our ambition is to become the No.1 PC brand in India in the next few years.”
Acer’s recognition as the leading performer in the education segment reflects its commitment to advancing technology within learning environments. This strategic focus has solidified Acer’s reputation as a key player in the educational sector, driving technological advancements that enhance learning experiences. Key drivers of this success include innovative product offerings, competitive pricing, and superior customer service.
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Acer’s success in the Indian PC market highlights its strong strategic planning and execution. The company’s adaptability, focus on innovation, and commitment to quality have helped it build a solid reputation and grow its influence in the tech industry. As Acer continues to advance, it remains dedicated to improving user experiences with cutting-edge technology and exceptional service, solidifying its position as a trusted and leading global PC brand.
