In order to bridge the digital divide by democratizing technology for masses, itel has announced its entry into the highly-competitive TV market with the launch of its television series . Available across different screen sizes of 32-inch to 55-inch at an affordable price point ranging from Rs 8,999 to Rs 34,499 respectively, the portfolio is curated to deliver an unparalleled ownership value to the consumers.
With the launch of I series, C series, and A-series products, the TV portfolio is completely manufactured in India and is targeted towards aspirers and millennials from tier 3 and below markets who are vying for a lifestyle upgrade. The itel’s entry into the Television segment showcases its growth trajectory by elevating from ‘magic in every hand’ to ‘magic in every home’. The itel’s progression has been by expanding from its already established mobile brand and recently-launched smart gadgets to the TV segment.
Expressing excitement to announce the extremely aggressive and feature-packed TV portfolio for the Indian consumers, Arijeet Talapatra, CEO, TRANSSION India, said, “itel is all set to bridge the gap by providing its customers with NextGen technology loaded TV portfolio coupled with value and affordability. The portfolio is targeted at first-time buyers and also those who want to upgrade from CRT TVs to keep pace with their digital lifestyle needs without compromising on quality and overall experience, hence bringing magical experience in every home of India. We are confident that the range of itel television will redefine the viewing experience and entertainment needs of Bharat.”
The itel I-series 4k ultra HD TV is available in 2 variants—I5514IE and I4310IEpriced at Rs 34,499 and Rs 24,499, respectively. Also available are 2 more variants, the 43-inch Full HD I4314IE and the 32-inch HD ready I32101IE priced at Rs 21,999 and Rs 11, 999, respectively.
The I-series of itel also has three more variants for its customers:
- itel I4310IE 4K UHD
- itel I4314IE FHD
- itel I32101IE HD
This television is HD ready with frameless premium design, A+ Grade Panel which gives it a bezel-less and sleek look, making it a premium offering for the customers in Rs 11,999. It comes with a powerful processor for seamless multitasking in day-to-day life. There is 1GB of RAM and 8GB of storage along with Smart OS 9.0 and comes with itel Cast facility. Powered by Dolby Audio, 20W speakers, over-voltage protection and preloaded apps like YouTube, Netflix, Prime Video, etc. to create a package of the ultimate experience for the users.
itel C series is designed with a singular objective of making internet TV experience affordable and accessible to everyone. To provide magical entertainment and internet experience, itel C3210IE HD Television is the perfect television to create long-lasting memories of togetherness with your family. Priced at Rs 9,499, the television comes with a metal build packed in an ergonomic narrow bezel and 35mm slim design with ultimate picture quality in different display modes. With an HD frame and A+ Grade panel, itel TV ensures superior picture quality making the TV viewing experience more enjoyable. The 32-inch panel has a display resolution of 1366*768 and the refresh rate is maxed out at 60Hz for flicker-free display. itel C3210IE has audio output of 20W and is equipped with electroacoustic sound technology to create the surround sound around you. To provide unlimited entertainment to the viewers, itel’s HD Ready Internet TV comes with popular eight preloaded apps for entertainment through movies, music, sports, content for kids and social networking and also comes packed with built-in Wi-Fi feature for internet connectivity.
In itel A series, itel A3210IE comes HD ready with an ultra-bright display, 7ms response time and A grade original panel for superior TV viewing experience. Priced at Rs 8,999, it is designed for next-level sound experience with 16W audio output with built-in multi-scenario sound effects.
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