In a move set to redefine home entertainment, Airtel Digital TV has partnered with Amazon Prime to launch a new package combining over 350 live TV channels with Amazon Prime Lite benefits. The Airtel Digital TV new plan, called ‘Ultimate and Amazon Prime Lite’, starts at just Rs 521 and aims to cater to the evolving preferences of Indian consumers seeking a blend of traditional and digital content.
The new offering addresses the growing demand for diverse and seamless entertainment options. Subscribers can enjoy unlimited Hindi linear TV while accessing the vast content library of Prime Video. Amazon Prime Lite brings additional perks like free unlimited same-day delivery on over 1 million products and next-day delivery on more than 4 million products on Amazon. Customers also get early access to sale events, Lightning Deals, and a 5% cashback on purchases made on Amazon.in using the Amazon Pay ICICI Bank Credit Card.
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Siddharth Sharma, CEO of Airtel Digital TV at Bharti Airtel, commented, “The growing demand for mobile entertainment has prompted us to expand our TV offerings, providing customers with anytime, anywhere access. Our partnership with Amazon Prime enhances our content lineup, complementing our diverse range of home entertainment services. We are excited to offer customers an unparalleled experience, with prices starting as low as Rs 521 for the Hindi content. We are confident our users will maximize the value of this compelling deal.”
Echoing this sentiment, Shilangi Mukherji, Director and Head of SVOD Business at Prime Video India, said, “At Prime Video, we are constantly looking at ways to strengthen our distribution and take our much-loved movies and series to an even wider audience. The collaboration with Airtel Digital TV makes access to Prime Video’s full selection of content even more seamless, while providing other shopping and shipping benefits of Prime Lite, like unlimited free same-day or next-day delivery across millions of products, early access to exclusive deals, and much more. The collaboration aims to make premium entertainment even more accessible to customers in India.”
Airtel Digital TV Plans at a Glance:
- Rs 521: Hindi Ultimate & Amazon Prime Lite 1M (30 days)
- Rs 2,288: Hindi Ultimate & Amazon Prime Lite 6M (180 days)
With this offer, Airtel aims to refine home entertainment by providing unlimited access to over 350 TV channels alongside over-the-top (OTT) content available on Prime Video. This dual approach caters to consumers who appreciate the blend of live TV and on-demand content, ensuring a wide spectrum of entertainment needs are met.
Subscribers can look forward to a seamless streaming experience with uninterrupted access to Prime Video’s extensive library. This includes popular original series like Mirzapur, Panchayat, The Family Man, and upcoming titles like Dhootha and Inspector Rishi. Blockbuster movies such as Tiger 3, Kantara, Maja Ma, Bawaal, and Teri Baaton Mein Aisa Uljha Jiya are also part of the lineup. International series and movies like Fallout, Citadel, The Lord of The Rings: The Rings of Power, and The Boys add to the diverse content available to subscribers.
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The partnership between Airtel and Amazon signifies a strategic move to capture a larger share of the entertainment market by combining resources and leveraging each other’s strengths. For consumers, this means more choices and greater convenience in accessing content across different platforms.
In the rapidly evolving entertainment industry, collaborations like these highlight the trend towards integrated services that offer value beyond traditional offerings. It’s an interesting development that could set the tone for future partnerships between telecom providers and content platforms.
While the Airtel and Amazon collaboration seems promising, only time will tell if consumers embrace this combined offering. It certainly raises the bar for competitors, and for users, it could mean the best of both worlds—traditional TV and modern streaming—all in one package.
