In support of the global LGBTQ+ community and the equality movement, Apple has announced the launch of two new Pride Edition bands with dynamic Pride watch faces in June. The Pride Edition Sport Loop features a colour gradient and the word “pride” woven directly into the band this year. Additionally, Apple is also releasing a new shot on iPhone pride campaign on Instagram, which captures the essence of LGBTQ+ artists and figures around the world.
Pride Edition Sport Loop
Pride Edition Sport Loop’s unique design is said to be inspired by members and allies of Apple’s LGBTQ+ creative community. Apple used a new technique to remove several of the double-layer nylon-woven textile loops on the band, revealing the word “pride” in a cursive style inspired by the original “hello” greeting — displayed on the first Macintosh in 1984 — giving the word a novel, three-dimensional look and feel.
The team created a colour gradient that combines the original rainbow colours with those from different pride flags, such as light blue, pink, and white, which represent transgender and gender-nonconforming people, and black and brown, which represent Black and Latinx communities. The colours also represent those who are living with HIV/AIDS or have died from the disease.
Pride Threads Watch Face
This new watch face, which was inspired by multiple pride flags, combines coloUrs to represent the LGBTQ+ movement’s strength and mutual support. Each strand of colourful thread contributes to the overall composition of the watch face, mirroring the woven loops of the Sport Loop. As the user rotates the Digital Crown® on Apple Watch, taps the display, or raises his or her wrist, the colourful threads move. Customers will be able to access the new matching watch face using the new App Clip functionality included in the band packaging.
Textile loops were removed using a new technique to reveal the word “pride” written in cursive on the band, giving it a three-dimensional look and feel.
A new Pride Edition Nike Sport Loop celebrates the rainbow’s full spectrum and includes a rainbow-coloured Nike Bounce face to go with the new band. The Sport Loop honours individuals who are expanding sport for future generations and inspiring others to feel the joy of being authentically themselves, in addition to Nike’s Be True collection. Be True is part of Nike’s larger LGBTQ+ commitment, which includes recognition, advocacy, inspiration, and education.
The Nike Sport Loop for Apple Watch Pride Edition features black stripes, which are a design theme in Nike’s Be True campaign, which promotes LGBTQ+ equality in sports.
A New Shot on iPhone Pride Campaign
The Shot on iPhone pride campaign will feature imagery from an illustrious group of intersectional creatives, celebrating present-day queer pioneers in places of historic significance to the LGBTQ+ movement, from Harvey Milk Plaza in San Francisco to Paulista Avenue in So Paulo. The series, which will debut on Instagram soon, will include photographs by Ryan McGinley at Stonewall Inn in New York, Evan Benally Atwood at Window Rock in Arizona, Meinke Klein at The Homomonument in Amsterdam, Caia Ramalho at Paulista Avenue in So Paulo, Lydia Metral at Plaza de Chueca in Madrid, and Collier Schorr at Harvey Milk Plaza in San Francisco, all of which feature Baobei.
Rs 3,900 gets you the Pride Edition Sport Loop and the Pride Edition Nike Sport Loop. Beginning May 26, the new Pride Edition bands will be available for purchase at Apple Store locations and on apple.com and in the Apple Store app. Nike.com will soon carry the Pride Edition Nike Sport Loop. The new Pride watch face is available now for Apple Watch Series 4 and later running watchOS 8.6, as well as iPhone 6s and later running iOS 15.5. The Pride Edition Nike Sport Loop and the Pride Edition Sport Loop are both Apple Watch compatible.
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