Apple has signed a deal with Amazon to start selling its products directly on the e-commerce platform. Amazon has said that it will sell more Apple products going forward including the device launched this year like iPad Pro, iPhone XR, iPhone XS, and Apple Watch Series 4.
Although Amazon has always had Apple products on the website, they have only been available via third-party sellers. And this meant that at times, products were also imported and would bear extremely inflated price tags. This deal between the two players would mean that consistent pricing and buying directly from Apple.
Customers will also be able to benefit from Amazon Prime service.
Amazon will be selling Apple products in the US, UK, France, Germany, Italy, Spain, Japan, and India. The new products would come to Apple on Amazon in the next few weeks.
An Amazon spokesperson said on Friday, “Amazon is constantly working to enhance the customer experience, and one of the ways we do this is by increasing selection of the products we know customers want. We look forward to expanding our assortment of Apple and Beats products globally.”
If you have subscribed to Amazon Prime, you would be able to benefit from the added services such as one-day delivery. For the technology giant, the deal with the biggest e-commerce website means reaching more customers.
Speaking on the deal, Apple spokesman Nick Leahy said, “We’re working with Amazon to improve the experience for Apple customers on their site, and we look forward to those customers having another great way to buy iPhone, iPad, Apple Watch, Mac and more.”
However, HomePod is not included in the deal. Other products from Apple don’t directly compete with Amazon offer, but HomePod competes directly with Amazon Echo.
When asked about excluding HomePod, Amazon’s spokesperson said, “We make assortment decisions all the time, based on terms and a large number of other factors.”
As per independent sellers who sell Apple products on Amazon will have to remove the listing after January 4, 2019. These sellers can continue selling Apple products on Amazon, however, for doing so they would need to apply to become an authorized Apple reseller.