Apple’s second Mac campaign for India, “Lessons”, launched; Showcases Mac and Apple Intelligence features

Apple has released a new Mac advertisement called “Lessons,” which is aimed at Indian college students. It highlights how capabilities like Writing Tools and the MacBook Air’s M4 CPU enable students to learn effectively and creatively, deviating from conventional study techniques.

Apple’s second Mac commercial, “Lessons,” aimed at Indian college students, highlights how the MacBook Air’s M4 CPU and Writing Tools can foster more effective and creative learning. In an effort to transform study difficulties into study skills, the campaign, which runs through the back-to-school season, encourages the use of Macs and Apple Intelligence.

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The film, made by award-winning director Ayappa, expands on last year’s “Work Is Worth It” campaign, encouraging students to adopt a more creative and powerful learning style with Mac. The film depicts raw student life, put to music and with traditional advice from authoritative figures.

By converting notes into bullet points and avoiding late evenings in the library, the video Summarise in Writing Tools, powered by Apple Intelligence, makes studying easier for students. For efficient multitasking in engineering programs like AutoCAD, MATLAB, and Xcode, another student utilises a MacBook Air with M4. The ad will run over the summer and back-to-school seasons.

Apple Intelligence is a personal intelligence system that improves user experience by giving relevant and helpful information while promoting privacy in AI. It is built into a variety of products, including the iPhone, iPad, Mac, and Apple Vision Pro.

Apple’s “Hands On with Apple Intelligence” video shows how to utilise many iPhone capabilities, including Clean Up in Photos, Genmoji, Image Playground, Writing Tools, Summarise in Mail, Visual Intelligence, and ChatGPT Integration. Clean Up in Photos eliminates distractions while preserving the original moment. Genmoji enables users to design personalised emojis. Image Playground allows users to design their own photos.

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Writing Tools are useful for rewriting, proofreading, and summarising content. Summarise in Mail allows you to catch up on email conversations and understand complicated communications. Visual Intelligence enables iPhone users to learn about their surroundings. ChatGPT connection is included into Writing Tools and Siri, allowing users to tap into ChatGPT’s knowledge without switching applications. Apple Intelligence is compatible with iPhone 15 Pro devices, iPhone 16 series, iPad and Mac computers with M1 or later processors, and Apple Vision Pro.