If you search for ink tank printers in India, Brother wants to be on your shortlist. The company has introduced six new high-efficiency ink tank models in Delhi, targeting home users, office professionals and small businesses that want reliable output without babysitting their printers. The focus is clear: affordability, ease of use, and modern connectivity that fits remote learning, hybrid work and the day-to-day of growing SMBs.
In This Article
What is new
Brother’s campaign line, “Let the Experience Be Colourful,” translates into three practical use cases. For homes, the pitch is intuitive tech that blends into daily life. For office professionals, it is about dependable nine-to-five printing with strong connectivity. For small businesses, the goal is consistent quality and lower running costs that scale with volume.
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Key features at a glance
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Compact design suited to desks and shelves
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Auto duplex printing to save paper
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Mobile and wireless connectivity for quick jobs from phones and laptops
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High-quality output for reports, school projects and marketing handouts
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Competitive cost per page with high-yield bottles
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Clear display panels for simpler navigation
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Spill free refill technology to keep desks clean
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Note: features vary by model
In short, these are everyday machines designed to start quickly, print cleanly and keep maintenance fuss low. The wireless printer setup is intended to be straightforward, so families and teams can share a device without calling IT every week.
What the company is saying
Alok Nigam, Managing Director, Brother International India, said the Indian market remains central for the group and that the new range is tuned to modern needs at home, in offices and in high-volume business environments. Director Salem Nishi added that the launch fits a wider push to boost productivity and sustainability through smarter workflows and updated technology.
Availability and channel focus
The six models will be sold via authorised channel partners, brand showrooms and large e-commerce platforms across India. The plan is to expand reach in Tier 2 and Tier 3 cities while strengthening after-sales support and digital presence. Brother also signalled a growth target for its ink-tank share, aiming to move from 8 per cent to 25 per cent by 2026, with added investment in customer support, product innovation and sustainable practices.
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Why it matters
Ink tanks remain the sweet spot for families, students and SMBs that need colour pages without frequent cartridge changes. Auto duplex printing, strong wireless options and honest cost per page metrics are the checkboxes that decide many purchasing decisions. If the actual street prices land well, these Brother India printers could make a persuasive case against entry-level lasers and ageing cartridge models.
Quick spec highlights
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Duplex: yes, on selected models
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Connectivity: USB, Wi-Fi, mobile print support
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Refill: bottle-based, guided and tidy
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Use cases: study notes, invoices, reports, flyers, photo-heavy school projects
A colourful campaign is great, but consistent uptime is what users remember. If Brother’s spill-free refill and wireless setup work as advertised, this range should earn itself a quiet corner in many homes and offices.
