Facebook has started beta testing its about-to-launch app called ‘LOL’. This app is divided into several categories such as “For You”, “Animals”, “Fails” and “Pranks”. Basically, LOL is a special feed of funny videos and GIF-like clips. The beta testing has started off with 100 high school students who, with their parent’s permission, have signed non-disclosure agreements. This beta testing is meant to ensure how impactful the app is, by targeting focus groups and doing one-on-one testing with Facebook staff.
The LoL App has also faced a lot of disapproval. Many child health experts have given an open letter to Mark Zuckerberg, urging him to discontinue with the app. The app is deemed to have harmful impact on children’s well-being. British Health Secretary, Jeremy Hunt wrote to Facebook on the pretext of demeaning the Messenger Kids app. He said, “Facebook told me they would come back with ideas to PREVENT underage use of their product, but instead they are actively targeting younger children. Stay away from my kids please Facebook and act responsibly!”
Facebook however, countered this comment. According to the social media giant, the messaging app is a very good product and families are better off with it. Considering how the LoL App is being received, it seems there is going to be a mixed audience. The actual launch date of this app is yet unknown. Some insiders do suggest it will be part of Facebook environment on the web. However, there will be a stand-alone app also of this platform.
The app is aimed at bringing the younger community to the slowing down social media platform, which is now not being picked up by teenagers and youngsters in the western countries. Maybe, with the introduction of the LOL app, Facebook might get teenagers back on their platform.