Fitbit announced that Fitbit Premium, its paid membership service that gives you guidance to help you move more, manage stress, sleep better and eat well, has reached more than 500,000 paid subscribers in less than a year since launch.
“The launch of Fitbit Premium is part of our broader strategy to diversify our business beyond hardware, while also delivering on our promise to provide more personalized experiences, data and insights to our users to help them move more, manage stress, sleep better and eat well,” said James Park, co-founder and CEO of Fitbit.
Fitbit Premium provides more in-depth data, personalized and actionable insights, hundreds of workouts, motivating games and challenges, advanced sleep tools and wellness reports — all in the Fitbit app.
Moreover, Fitbit Premium will also be expanding to include seven additional languages later this year, increasing the potential for even more Fitbit users around the world to benefit. The offerings and content available with Premium will continue to grow and evolve as the service expands.
Following the emergence of COVID-19 and subsequent shelter-in-place mandates, Fitbit announced a 90-day free trial of Premium for new users and saw increased interest in the service, as users throughout the world sought more insight on how to better manage their health and wellness from home.
The company claims Fitbit Premium continues to add new content and features to support users during this challenging environment. Premium connects the dots between how key health metrics like sleep, activity, and nutrition are related and how they can impact your overall well-being. In the first two weeks after joining, Fitbit Premium users took an average of 700 more steps per day.
It’s worth noting that Fitbit Premium is available to anyone with or without a Fitbit device to try. If a user is yet to try the service, Fitbit is offering a free 90-day trial for new Premium users. It must be noted that Fitbit Premium is currently available in English and will expand to Dutch, French, German, Italian, Japanese, Spanish, and Swedish by the end of the year. As far as how much one needs to shell out to subscribe to Fitbit Premium, it is available for Rs 819 per month or Rs 6,999 per year.
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