In what can be termed as Fossil’s biggest-ever launch in India, the global lifestyle accessories maker has unveiled seven Next-Gen touchscreen smartwatches. The smartwatches have been launched in collaboration with six luxury brands — Emporio Armani, Skagen, Michael Kors, Armani Exchange, and Diesel.
The seven smartwatches that have been launched are Fossil Gen 4 Smartwatch Venture HR and Explorist HR for Fossil, Emporio Armani Connected for Emporio Armani, Skagen Falster 2 for Skagen, Michael Kors Access Runway for Michael Kors, A|X Armani Exchange Connected for Armani Exchange and Diesel Full Guard for Diesel. The pricing of the newly launched smartwatches starts at Rs 19,995.
Powered by Wear OS by Google, the new smartwatches are powered by Qualcomm Snapdragon Wear 2100 Platform. The range comes with features like touchscreen digital display, wireless syncing, magnetic charging, Bluetooth technology and a long battery life. The series is compatible with iOS 9.3+ and Android 4.4+. Android Go edition is not supported. Other features of the smartwatches include a heart rate sensor, a GPS, an accelerometer, a gyroscope, an ambient light and a microphone.
So whether users are going for a run or working out in the gym, they will be able to track the heart rate during logged exercises with Google Fit.
Speaking about the launch, Johnson Verghese, Managing Director of Fossil said, “With the launch of next generation of smartwatches, we have amplified the technological features on the wrist while maintaining our aesthetically fashioned designs, creating an experience individual to each consumer.”
The smartwatch series come with heart rate functionality which, according to the company, was a much-demanded feature by customers. The integrated heart rate shows the beats per minute to the user on the watch face.
Gautam Sharma, Vice President Brand Strategy-APAC also spoke about the new products. He said, “Since our entry into the smartwatch market three years ago, it has been Fossil’s mission to meld technology and design.”
The watches are swim-proof and come with untethered GPS capabilities. The GPS will enable users to track their walks, runs, hikes, bike rides and more. The smartwatches come equipped with Google Fit and other third-party fitness apps to enable this functionality.