E-commerce giants Amazon and Flipkart have a brand new competitor in the Indian market and it’s none other than technology giant Google. The company has unveiled ‘Google Shopping’ in India that promises to ease online shopping experience by enabling users to review prices from multiple retailers, filter through various offers available online and quickly find products that they are looking for.
The experience will be a personalised one for each shopper and will be available across all Google products. So shoppers can go to Google Shopping home page, a dedicated Shopping tab on Google Search or shop via Google Lens on their devices.
The service will also enable customers to see products that are trending across different categories and various deals that are available with them. So, users will be able to select the best deal available on a particular product because prices and offers from various retailers will be curated in one single place.
The service also benefits retailers, as the technology giant’s ‘Merchant Center’ will allow them to list their products on Google Shopping without paying for ad campaigns. Google’s Merchant Center is also available in Hindi.
Speaking about Google Shopping, Google Vice President Product Management Surojit Chatterjee was quoted saying, “India has over 400 million internet users. However, only one-third of these have shopped online and that number includes those buying railway tickets online. From seasoned desktop shoppers to first-time users with entry-level smartphones, we hope this new shopping experience will make finding what people are looking for just a little bit easier.”
He explained the concept of Google Shopping further by saying that it will act as a connector between retailers and consumers, but transactions and delivery of products will be handled by the merchants.
Chatterjee further added, “There are an estimated 58 million small and medium businesses (SMBs) in India, of which 35 per cent are engaged in retail trade. However, a very small number of them have an online presence, this is a huge opportunity for retailers to surface their merchandise to the millions of online consumers.”
He also said that with Google Shopping, the company eyes to support the entire retail ecosystem including online shopping websites, large retailers, small local shops by providing them with tools, technology and scale to bloom in the digital economy.
What makes it even better for merchants is the act that they wouldn’t have to pay any fee for listing their products on Google Shopping.
If you are a consumer, you can go to the Shopping tab in Google Search to see various prices of the product you are searching for from different retailers. If you are using Google Lens to shop, then you can look for products like clothes, furniture, and home decor under the ‘Style Search’ option.