Key Highlights:
- Sales of larger washing machines surged by 45% this year.
- Demand for smaller washing machines dropped by 26%.
- Bigger machines enhance wash quality and energy efficiency.
Indian consumers are increasingly opting for larger washing machines, driven by a need for convenience and superior wash performance, according to the latest data from Samsung India’s consumer research.
Over the past two years, there has been a significant shift in consumer behaviour, with a notable preference for washing machines with larger drum sizes. These larger machines, which offer better wash quality and can handle greater laundry loads, have seen sales rise by 45% this year. Conversely, sales of smaller front-load washing machines (7 kg and below) have fallen by 26% during the same period.
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Larger washing machines provide several benefits, including the ability to wash more clothes per load, which reduces the frequency of washing machine use, making it both time and energy-efficient. Additionally, bigger drums allow more space for clothes to move, resulting in cleaner and less tangled laundry.
These machines are especially useful for washing household items like bedsheets, curtains, and saris, which are common in Indian households. As consumers continue to prioritize convenience and efficiency, the demand for larger washing machines is expected to grow further.
Samsung India’s consumer survey highlighted that many users optimize their laundry loads to save energy and minimize water wastage. The survey also revealed that Indian households prefer washing a wide range of items at home, from bed sheets to cushion covers.
The shift towards larger washing machines also reflects a growing awareness of sustainability and energy efficiency among Indian consumers. Indian consumer households are big and they want lager machines. Also, many times Indian users would want to wash clothes 2-3 times only a week and save water plus electricity. So this could be one more reason why users are going for bigger washing machines.
