Instagram has launched its Creator Lab in India, which will feature content from 14 Indian creators. The educational resource will be offered in both English and Hindi, with captions in five additional languages. Furthermore, the social media platform has introduced three new feature comments in Stories, which lets users post public responses to stories, DMs, and birthday notes.
Instagram announced the debut of Creator Lab, a new learning tool for budding creators, and provided details on the many new features that have been added to the platform in recent weeks. According to the company, Creator Lab’s debut allows creators to express themselves freely and succeed in their unique way.
The goal of Creator Lab is to enhance the platform’s educational content by showcasing creators who share their experiences, insights, and lessons learnt via trial and error.
Fourteen content producers with a range of experiences, genres, and growth paths are featured in the Creator Lab. Three main themes will be covered: using Instagram’s resources to creatively express oneself, creating a community through genuine connections and a devoted following, and long-term growth through content monetisation and career development. The authors want to impart their success tactics and insights.
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The content is available in Hindi and English, depending on the comfort level of those involved in the videos. With captions accessible in six Indian languages (Tamil, Telugu, Malayalam, Kannada, Bengali, and Hindi), the Lab will keep adding new content.
In an effort to meet the trend of less “me-centered” content among Generation Z, the photo and video-sharing platform owned by Meta has introduced new features on Instagram. These features include the ability to add music to mixed media carousels, an increase in carousel size to 20 pieces of content, and new creative text tools to improve engagement in posts, reels, and stories.
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Instagram also introduced interactive features called “Add Yours Music, Frames, and Reveal stickers.” The platform also offers multitrack audio on reels, which lets users add up to 20 tracks to a single reel, music on profiles, and content notes.
