Instagram for TV has been introduced, and it is currently only accessible in the United States on select Amazon Fire TV devices. The application can be downloaded from the Amazon App Store to watch reels organised into personalised channels. The app supports multiple accounts, allowing a customised experience for all household members. This debut marks the first time Instagram content has been particularly tailored for television, allowing users to enjoy social media on a larger screen.
Amazon and Meta have announced a new partnership, introducing an Instagram for TV app that will let users watch and share Reels on larger displays. This app is now available on some Fire TV devices and may be downloaded from Amazon’s Appstore. It supports multiple accounts and allows users to interact with short-form content suited to their tastes by watching, sharing, and liking videos. Users may also search for other app users and content creators.
While announcing the new feature, Aidan Marcuss, vice president of Fire TV, said, “Our mission is to get you to the world’s best content fast, and we’re thrilled to welcome Instagram to Fire TV. We’re committed to keep pushing the boundaries of entertainment on customers’ biggest screens—the Instagram team has built an awesome experience, and we’re excited to be the first place to offer it. We can’t wait to see what customers think.”
Also Read: Amazon Pay has enabled UPI biometric authentication for transactions below Rs 5,000 in India
To begin using Instagram on Fire TV, download the Instagram for TV app and authenticate with your Instagram account. The application supports up to five accounts, allowing for customised reel suggestions for every family member. Users may also easily set up a dedicated Instagram account for TV. Once logged in, the app provides a search option for finding favourite creators, browsing user profiles, and engaging with interests. Users may like Reels and see the comments and replies.
Also Read: Samsung confirms to showcase its premium Micro RGB lineup with advanced features at CES 2026
The Instagram for TV app is currently available in the United States and is compatible with a variety of Amazon Fire TV devices, including the Fire TV Stick (HD, 4K Plus, 4K Max – both 1st and 2nd generations), Fire TV 2-Series, Fire TV 4-Series, and Fire TV Omni QLED Series. Users may download the app from the Amazon App Store and enjoy watching their favourite creators on a bigger screen.
