In May this year, Instagram introduced a Guides feature on its platform to a limited set of creators. But today the company has made an official announcement on expanding this feature to all the users including in India. The new Instagram Guides tab will now be seen in the user’s Profile section that will allow users to search for recommendations and other content from the creators. This can also be shared across stories and direct messages. In addition to this, the feature will also be seen on Instagram shops within the app.
While announcing the rollout of the Guides on its platform Instagram said, “Today we’re expanding Guides to make it easier to find, curate and share the products, places and posts you love from your favourite accounts on Instagram.”
To recall the photo-sharing app Instagram launched the Guides feature in May this year as a way to more easily discover recommendations, tips and other content from your favourite creators, public figures, organizations and publishers on Instagram. The company first focused on wellness content that allowed creators to connect with expert organizations to share resources during the COVID-19 pandemic.
After a good response from the community, the Facebook-owned Instagram is now making the Guides features available for all the users. The Guides tab can be found on Profile and the user can share them across Stories and in DMs. According to the company, the Product Guides may be featured in Instagram Shop, our new shopping destination within the Instagram app, so you can discover new products from people you may not already follow.
To view a guide, visit the profile of your favourite creator on the Instagram app they can tap the middle icon to view their Guides. On doing so you will be able to see posts and videos that the creator has curated, paired with helpful tips and advice. Also, if you are willing to know more about a specific post then you can tap on the image or video to view the original Instagram post. The Guides can be easily shared to your story or in Direct by tapping on the Share button in the upper right corner.
“Creators push culture forward and are a great source of inspiration for the Instagram community — whether you’re looking to shop the latest trends or learn about a new topic or place. We hope that Guides provide another way for you to connect with your favourite accounts and get inspired by what content people are loving on Instagram,” the blog said.
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