Itel has released the Alpha 3 smartwatch in India, aimed at the mass market and fitness fanatics looking for a fashionable, affordable watch with a big display. The smartphone enables Bluetooth calling and provides basic functionality at a reasonable price. It contains IP67 water and dust protection.
Itel has launched its latest smartwatch, the Alpha 3, which features a huge 1.5-inch circular display and a quality bezel. It has single-chip Bluetooth calling for continuous calling, IP67 water and dust protection for durability, and 500 Nits brightness for readable screens even in direct sunlight. The Alpha 3 is ideal for dodging rain, working out at the gym, or managing calls.
The smartwatch provides 24/7 heart rate tracking, SpO₂ monitoring, sleep analysis, and activity stats from the wrist. It includes more than 100 sports modes and 150 watch faces for fitness enthusiasts. In addition, the device has an AI voice assistant, quick call and message notifications, and a 1-year guarantee.
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The itel Alpha 3 will be avaiable in India with a price tag of Rs 1,499. The watch comes in three colours: Dark Blue, Rose Gold, and Black.
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Commenting on the launch, Mr. Arijeet Talapatra CEO of itel India, said, “Alpha 3 is built on a simple insight. We have seen users evolve from basic functionalities to expecting premium experiences at accessible price points. Today, they care about style, display clarity, and real-time connectivity just as much as they care about step counts and sleep cycles. With Alpha 3, we’re bringing together smart functionality and everyday comfort in one seamless experience. We want to be in sync with what our consumers genuinely want, and deliver it in a way that feels authentic, meaningful and with practical value.”
