Key Highlights
- Launch of AI-powered Dimensity Auto Cockpit chipsets for vehicles.
- Features include chatbots, content delivery, and driver alertness detection.
- Enables cutting-edge AI features in both premium and entry-level vehicles.
In a groundbreaking announcement made at the NVIDIA GTC on March 19, 2024, MediaTek has unveiled its latest innovation in automotive technology – the Dimensity Auto Cockpit chipsets. This new series of SoCs (systems-on-chip) marks a significant leap forward in enhancing in-cabin experiences for vehicles of all tiers, from luxury models to more accessible options. Powered by cutting-edge NVIDIA technology, these chipsets are set to redefine the future of intelligent vehicles.
In This Article
Unleashing AI’s Potential in the Automotive Sector
The Dimensity Auto Cockpit series, comprising the CX-1, CY-1, CM-1, and CV-1, integrates advanced AI capabilities to offer unparalleled in-car entertainment, safety, and utility features. MediaTek’s partnership with NVIDIA enriches these chipsets with the DRIVE OS, enabling a scalable and highly integrated platform for automotive manufacturers to innovate across their entire vehicle lineup.
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Jerry Yu, MediaTek’s Corporate Senior Vice President and General Manager of the CCM Business Group, highlighted the transformative impact of generative AI, stating, “The Dimensity Auto Cockpit portfolio will unleash a new wave of AI-powered entertainment in vehicles.” This collaboration aims to provide more personalized and intuitive computing experiences, akin to the revolution seen in the mobile market.
Advanced Features for an Enhanced Driving Experience
The chipsets boast a sophisticated ARM v9-A system and NVIDIA’s next-generation GPU for AI computing and RTX graphics, supporting large language models (LLMs). This enables the vehicle to run complex AI applications, including chatbots, content delivery to multiple displays, driver alertness detection, and more, directly onboard for enhanced security and performance.
Furthermore, the inclusion of an NVIDIA RTX GPU allows for ray tracing, realistic visuals, and AI-driven enhancements in games and video content. The platform also facilitates seamless streaming across multiple screens and offers advanced video conferencing capabilities with AI gaze correction and audio enhancement, ensuring an immersive in-car experience for all passengers.
Scaling Across the Spectrum
One of the key advantages of the Dimensity Auto Cockpit chipsets is their scalability. This allows automotive manufacturers to incorporate state-of-the-art AI and entertainment features across their product ranges, from high-end to entry-level models, without significant increases in material costs. The integration of a multi-camera HDR ISP supports various safety applications, while an integrated audio DSP caters to the latest voice assistants for hands-free control.
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Ali Kani, Vice President of Automotive at NVIDIA, emphasized the role of generative AI and accelerated compute in reshaping the automotive landscape, stating, “The new Dimensity Auto chipsets harness NVIDIA’s graphics and AI technologies, helping deliver fresh in-vehicle user experiences.”
MediaTek’s introduction of the Dimensity Auto Cockpit chipsets, enabled by NVIDIA’s advanced technology, represents a pivotal moment in automotive innovation. By offering a unified hardware and software platform, MediaTek not only sets a new standard for in-car entertainment and safety features but also paves the way for the future of intelligent, AI-powered vehicles. This development signifies a major step forward in making cutting-edge technology accessible to a broader range of consumers, transforming the automotive industry and enhancing the driving experience for everyone.
