Key highlights
- Facebook and Instagram users will be able to shop through Amazon.
- They need to link their social media account to the Amazon account.
Meta is adding Amazon support for Facebook and Instagram allowing users to shop products on the platform without having to leave social media apps. So one can now easily make their Amazon purchases through Facebook and Instagram. Reportedly this feature is the result of a new collaboration with the online retailer. But for this one now need to link their social media and shopping app.
According to the latest report by Tech Crunch, Meta will allow Facebook and Instagram user to link their accounts to their Amazon accounts, where they can make purchases using their saved payment details and have their orders shipped to their saved Amazon postal address.
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On this, Amazon spokesperson, Callie Jernigan, confirmed by stating, “For the first time, customers will be able to shop Amazon’s Facebook and Instagram ads and check out with Amazon without leaving the social media apps. Customers in the U.S. will see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads on Facebook and Instagram as part of the new experience.
Currently, US consumers of Amazon can use this feature. In addition to this, select products sold by Amazon or by independent sellers on Amazon’s storefront and promoted on Facebook or Instagram will be able to use the new in-app shopping feature.
Customers are required to do a fast one-time setup to link their Amazon account to their Meta account (either Facebook or Instagram) as per the report. Once done user can check out directly from the product ad on Amazon without leaving the Facebook or Instagram app. Moreover, their Amazon payment details and default mailing address will be used to complete the sale.
The news about the merger was first revealed by a Meta and Google Ads partner, and co-CEO of Disruptive Digital, Maurice Rahmey. According to him, Meta is going to get more ad signals and more attributable conversions, while Amazon will get more transactions from large discovery platforms. “While additional details are still scarce, this partnership could be a massive revenue opportunity for Meta, Amazon, and most importantly, advertisers.”
