Homegrown consumer electronics maker Micromax has launched two new 4K Ultra-HD smart televisions in India. The 49-inch and 55-inch screen variants of 4K Micromax Android TVs bear a price tag of Rs 51,000 and Rs 61,990 respectively and both the televisions will be available in Indi this month itself.
The televisions are promised to showcase an enhanced picture and sound quality and are being touted as Eco Energy efficient. With this, the company means that they would utilize less power without having any effect on their performance.
It is worth noticing that these televisions are the first ever by the company that are Google certified. According to Micromax, the two come with Google’s Play Store, games, movies, music and more. The Android televisions also come with Google Assistant, voice enabled search and have a built-in Chromecast.
The new offerings by Micromax come with high-dynamic range technology, which is said to result in crisper image quality.
Besides this, the new televisions also come with Pure Sound Technology that is certified by DOLBY and DTS. Micromax’s newly launched smart TV comes with two 12 watts speakers and are claimed to be Eco Energy efficient, meaning that they consume less power. They are powered by Cortex-A53 processor clubbed with 2.5GB RAM and 16GB flash storage. For connectivity options, there is Wi-Fi and Bluetooth on board.
Micromax has said that its latest televisions run the latest Android version, however, it has not specified the operating system version.
Speaking about the launch, Rohan Agarwal, Director, Micromax Informatics said, “It is our constant endeavour to bring alive the best experience and connectivity through our multiple screens. Today, with the launch of our first ever Google-certified television, we have taken a step further in providing our consumers with memorable and stunning picture-quality experience and a wide array of options with Google’s PlayStore. The new range targets the consumers who want a larger than life experience and desire to access smart android content on a bigger, sharper, crystal clear screen. We are committed to grow this category further and consolidate our position in the television segment in India.”