Microsoft has joined hands with Eros Now, which is a global entertainment company, to deliver cloud-enabled content to customers in low internet geographies of India. According to the tech giant, “This pilot leveraged Microsoft Azure, a technology from Microsoft Research, content from Eros Now, and commerce capabilities from Novopay, a digital transaction partner and the commerce engine.” It can also help OTT provider’s stream media channels while ensuring end-to-end device connectivity, central content management, and security.
“We’re committed to bringing together cloud technology, industry expertise, and partners to help our media and entertainment customers innovate and grow. By helping customers in low bandwidth locations across India access the content of their choice, we can expand retail distribution opportunities, help media partners connect with more customers, and help customers connect with stories and content they love,” said Ravi Krishnaswamy, Corporate Vice President – Azure Global Industry.
Since last 10 years, media consumption has changed dramatically. Given that businesses need to grow subscribers and the vast audiences waiting to be connected in low bandwidth communities, Microsoft is testing new technology to bridge that digital divide.
In this pilot, Eros Now uploaded content to a central content repository that is built on Microsoft Azure as it can quickly process large volumes of data to distribute to hubs. Then, customers can connect to these hubs in order to securely download content to their mobile devices without internet connectivity.
Microsoft further added that consumers in low connectivity regions could access Eros Now’s rich media content and pay for services in modes they prefer by using this system. The month-long pilot program tested the system from cloud to end consumer service. The tech company also added that it will expand the test to additional providers to make sure that the service reaches each and every corner of India.
Emphasizing that differentiation has gone beyond content and technology to provide an edge over others in India’s cluttered online streaming industry, Ali Hussein, CEO, Eros Now, said, “Eros Now’s content catalogue, especially movies and original shows, attract massive regional audience base, and expanding the market by adopting pioneering technological innovation is the key for premium platform’s substantial growth.”
“The association with Microsoft to utilize its cloud-enabled last-mile content delivery enables Eros Now to lead the space by tapping the underserved potential customer base in low bandwidth areas and continue catering to market demands,” added Hussein.
With an aim to ensure technology access to the last mile, Microsoft is committed to inclusive growth in line to bring about a difference to the community. It is confident that Microsoft Azure’s comprehensive portfolio of innovative engineering capabilities can be used to facilitate remote device management through the cloud.
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