Myntra, the shopping platform owned by Flipkart, has launched its first fitness-based earphones in India named Blink Play. The Bluetooth earphones were developed at Innovation Labs of Myntra-Jabong after the acquisition of Witworks. The earphones are capable of connecting with the Blink Fit mobile app to offer advanced fitness tracking features. Although the Blink Play comes with a basic audio playback function, it also supports Google Assistant and Apple’s Siri as well.
Blink Play price and availability
Blink Play is sold by both Myntra and Jabong, but both are selling different variant of the earphones at different prices. The Blink Play with Carbon Black and Rose Gold is selling for Rs 1,799 on Myntra while the Limerick and Tangerine colour variants are selling for Rs 2,250.
While on Jabong, the Tangerince and Timerick colour variant is selling for Rs 1,349 which is the lowest price of the device.
The Blink Play comes in different colour options – Carbon Black, Moon Silver, Rose Gold, Limerick, and Tangerine.
Launch offers of the Blink Play on Myntra include a 15 percent cashback on American Express cards, a 10 percent instant discount on purchase using the ICICI Bank cards and flat Rs 200 cashback if the payment is made using Airtel Payments Bank. There is also 10 percent supercash on MobiKwik.
While Jabong is also giving the MobiKwik offer along with 10 percent cashback if the purchase is made through the Payzapp app.
Blink Play specifications and features
Blink Play comes with Qualcomm audio chipsets and in-built mic. It has three buttons which can be used for different purposes.
Amar Nagaram, Head of Myntra and Jabong, said in a statement, “In-house innovation is a very strong working principle at Myntra and Jabong and this has helped us stay ahead as frontrunners at the intersection of fashion and technology. BLINK PLAY combines ultra-premium fitness features on a wearable device through compact design, while also ensuring accessibility and affordability for the masses, thanks to the efforts of our Innovation Labs team that has made this product a reality. It is a fitness guide and coach like no other with its vivid functionality, aiding in wellbeing.”
The Blink Play not only offers the user sound and music playback but it also offers some of the features of a fitness band. When connected to the Blink Fit mobile app, it is able to calculate the number of steps the user has walked and the amount of sleep he has gotten and the calories he has burnt. The app also offers an audio coach for fitness. The Blink Fit app also offers the users guided audio training sessions where the users can choose from varieties of fitness exercises like indoors, runs, walks or cycling. Blink Play comes with Google Assistant and Siri support.
The Blink Fit app also features something called Leaderboards which allows the users to challenge themselves and their friends on fitness tasks and goals. It then compares the results and ranks the leaderboard depending on the scores.
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