Energy Sistem, an audio technology firm from Spain, has brought it full range of headphones and speakers to India. The India leg is in partnership with Alchemie Commerce Pvt Ltd and together they are aiming to keep the pricing very competitive.
Mr K Sunil, Managing Director, Alchemie Commerce commented “We are excited to partner with Energy Sistem, a seasoned brand and a specialist in personal audio products in over 40 countries around the world.Globally, Energy Sistem continues to fulfil its role as a brand which provides quality products with superior design and technology by redefining portable audio solutions. Now is the perfect time to provide the same superlative experience to theIndian customers. We are confident that Energy Sistem’s powerful products will change the dynamics of the Indian market.”
The range will include everything from headphones, audio neck bands, sports audio plugs, Bluetooth speakers and full range tower audio systems. They will go up against the likes of Sony, Sennheiser, JBL and Bose in the country. However, the price will be much less than them.
Speaking at the launch, Ms Natalia Ovsyannikova, Country Manager, EnergySistem commented, “It gives me great pleasure to announce the launch of Energy Sistem in India.At Energy Sistem, we aim to create quality products to make our users’ daily lives easier and allow them to enjoy their music whenever and wherever they like. Our products are aimed at customers who live every moment to the fullest. Behind the brand, there is a multicultural team of 150 people of 16 different nationalities who are able to make difficult things happen in a simple way. We are confident that Energy Sistem will create a long lasting relationship with its customers in India. While the industry is estimated to be at INR3000 Crores, we expect to reach revenue of INR 250 Crores by 2020”