The Japanese electronics brand, Panasonic, has expanded its product portfolio in India by launching an exclusive range of home appliances. All the products are available via e-commerce websites Amazon and Flipkart. The company has introduced a total number of 10 models of semi-automatic and top-load washing machines, frost-free refrigerators and LED Televisions. According to the company the range has been designed to extend complete comfort, convenience, cost efficiency and durability to consumers.
Announcing the exclusive e-commerce range, Mr. Pankaj Rana, Business Chief – Sanyo and E-Commerce Business, Panasonic India said, “We are witnessing a pent-up demand for electronics with a mix of replacement buying and new buyers. Given the current scenario, consumers are looking at contactless purchases; driving adoption of e-commerce platforms like Amazon and Flipkart. We had introduced our 40- inch LED TV on Amazon and Flipkart in June 2020 and the inventory was sold out within a week. Compared to pre-lockdown, we have witnessed an increased contribution to overall sales from e-commerce.”
In the coming months, Panasonic India will also be adding more models and categories such as microwave, vacuum cleaners, large size televisions and personal audio solutions as part of the exclusive range on Amazon and Flipkart.
Panasonic washing machines come with an individual wash program to tackle the most stubborn stains, resulting in a perfect wash. The Semi-Automatic Washing Machines feature a modern design and Active Foam system for effective stain removal. All the models are energy as well as water-efficient and have in-built eco-friendly solutions like Aqua Shower Rinse that saves water up to 28%. In this category, the company has introduced a total of four washing machines in which three models are Semi-Automatic and one Top Load. We have listed down the model numbers along with their capacity and pricing.
Panasonic washing machine with model number NA-W65E5ARB is semi-automatic and comes with a capacity of 6.5Kg at Rs 8,290. The Semi-automatic washing machine with model number NA-W70E5RRB possesses a capacity of 7.0KG and will be available at Rs 9,490 while the one with model number NA-W80E5HRB has a capacity of 8Kg and is priced at Rs 12,290. The Panasonic Top load washing machine with model number NA-F60LF1HRB(6.0Kg) has been launched at Rs 12,990.
While the Panasonic frost-free refrigerator models come equipped with frost-free refrigerator models to deliver optimum cooling and up to 49% power saving. Also, the AG Clean technology deactivates up to 99.9% of bacteria in the refrigerator to keep food fresh and boasts of 20% extra storage space with a 35L jumbo vegetable box. The company has launched five models. The model number NR-MBG31VSS3 (307 L) is priced at Rs 28,490, NR-MBG34VSS3 (336L) at Rs 30,490, NR-TBG27VSS3 (268 L) at Rs 23,490. Whereas the price of the NR-TBG31VSS3 (305L) has been set at Rs 27,490 and the NR-TBG34VSS3(335L) comes at Rs 29,490.
In addition to this, the company has also launched Panasonic LED Television that delivers good picture quality with vibrant colours realism, contrast, brightness and impressive cinematic sound. The device is powered by Google’s Android Platform offering smart features and Google-certified built-in assistance tools for superior TV viewing experience. Also, the LED TV supports Vivid Digital Pro for high-quality picture and viewing experience. The Panasonic LED Television 40 inch with model number TH-40HS450DX has been introduced at Rs 19,990.
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