Paytm has rolled out its Android Mini App Store to support Indian developers to take their innovative products to the masses. According to the India’s leading digital payments and technology platform, Mini apps are a custom-built mobile website that gives users app-like experience without having to download them. Mind you! Paytm asserts that this would greatly benefit millions of citizens to save their limited data and phone memory. The company is also providing listing and distribution of these mini-apps within its app without any charges. For payments, developers will be able to give a choice of Paytm Wallet, Paytm Payments Bank, UPI, net-banking and Cards to their users.
Asserting that Paytm is launching something that creates an opportunity for every Indian app developer, Vijay Shekhar Sharma, Founder & CEO – Paytm said, “Paytm Mini App Store empowers our young Indian developers to leverage our reach and payments to build new innovative services. For Paytm users, it will be a seamless experience that doesn’t require any separate download and enables them to use their preferred payment option.”
In order to enable small developers and businesses to set up low-cost, quick-to-build mini-apps which can be built using HTML and javascript technologies, Paytm has created the digital infrastructure. The company provides Paytm wallet, Paytm Payments Bank account and UPI at zero charges and levies a 2% charge for other instruments like credit cards. This local India’s app store aims to drive the Atmanirbhar Bharat mission while keeping the digital consumer spends within India.
The company further revealed that Paytm Mini App Store offers direct access to discover, browse and pay without downloading or installing separate apps. More than 300 app-based service providers such as Decathalon, Ola, Park+, Rapido, Netmeds, 1MG, Domino’s Pizza, FreshMenu, NoBroker have already joined the program. It comes with a developer dashboard for analytics, payments collection along with various marketing tools to engage with the users. This app store has been running in beta with select users and witnessed over 12 million visits in the month of September.
The company believes that through this initiative, India would be able to build a sustainable and thriving local technology ecosystem that resonates with the true spirit of Atmanirbhar Bharat. Growing technology companies will get the opportunity to rely on India’s Paytm to contribute towards the overall growth of the Indian economy and create employment.
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