Samsung at CES 2026: Companion to AI Living Unveiled

Samsung Electronics unveiled its “Companion to AI Living” vision at CES 2026, emphasising AI as a key concept that links R&D, product development, and the user experience. CEO TM Roh emphasised Samsung’s AI leadership and its broad, AI-enabled ecosystem, which aims to improve customers’ daily lives by providing meaningful technological interactions beyond basic functionality.

CEO TM Roh said, “Samsung is building a more unified, more personal experience across mobile, visual display, home appliances and services. With our globally connected ecosystem, and by embedding AI across categories, Samsung is leading the way to offer more meaningful everyday AI experiences.”

Samsung’s 130-inch Micro RGB display offers a big step forward in both scale and picture quality, delivering an unprecedented colour gamut that displays the deepest details ever seen in their TVs. This model has a timeless frame design that emphasises visual content by removing distractions, and the micro-sized RGB light source guarantees that each red, green, and blue diode produces light individually for the most accurate colour reproduction. The Micro RGB AI Engine Pro improves picture quality by allowing for fine control over RGB colours, resulting in astonishingly vibrant pictures in every situation. The Vision AI Companion (VAC) complements this technology by utilising artificial intelligence to function as a holistic entertainment assistant, delivering personalised suggestions for viewing, dining, and music and improving the whole TV experience far beyond traditional viewing.

Samsung offers personalised watching experiences with features like AI Soccer Mode Pro, which improves sports pleasure with AI-tuned image and sound. Users of the AI Sound Controller Pro may change audio features, including crowd noise and commentary. Voice Assistant Control (VAC)-enabled Samsung TVs, including high-definition versions, can carry out contextual voice commands. VAC also improves users’ daily lives by allowing them to search for meals based on what they watch on TV and providing health-related tips. VAC also allows multi-device connectivity, delivering culinary tips to devices like the Movingstyle, resulting in a seamless ecosystem of household appliances.

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Samsung will release two new WiFi speakers this year, the Music Studio 5 and 7, to broaden its integrated ecosystem. These models enhance sound system combinations, audiovisual quality, and aesthetics with a timeless dot design by Erwan Bouroullec, inspired by a universal symbol in music and art that is consistent with Samsung’s design language. Samsung also released new products to improve home aesthetics, such as the ultra-thin OLED S95H with a refined bezel for an art gallery-like appearance and the portable projector The Freestyle+, which uses VAC technology to project content on various surfaces, including walls and ceilings.

Samsung’s 2026 TV series has advanced HDR10+ technology, which provides increased brightness, genre-based optimisation, intelligent motion smoothing, advanced local tone mapping, and a better gaming experience. Samsung is the first to integrate HDR10+ ADVANCED, corresponding with the increasing acceptance of this standard by major OTT providers. The portfolio also includes Eclipsa Audio, a revolutionary multidimensional sound technology featured on all 2026 TVs.

Samsung has also announced its most advanced series of Odyssey gaming monitors, which includes five new models with improved resolution, refresh rate, and overall visual performance. This series is highlighted by the first 6K 3D Odyssey G9, the next-generation Odyssey G6, and three new Odyssey G8 models, all of which showcase world-first display technology for gamers and content creators. An updated Tizen OS, offering seven years of software updates, supports all developments, ensuring the long-term evolution of home televisions.

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The company also discusses milestones achieved by Samsung in AI-enabled home appliances, including the Family Hub refrigerator. It now recognises food products more effectively thanks to Google Gemini’s enhanced AI Vision, which helps with meal planning and food management. The Family Hub, which has received many CES Innovation Awards, includes gamified features such as “What’s for Today?” for recipe ideas and SmartThings Food for step-by-step cooking instructions. Samsung’s new FoodNote app generates weekly food intake records, while the Bespoke AI Laundry Combo streamlines washing processes. The Bespoke AI Jet Bot Steam Ultra improves home monitoring and job execution with voice commands.

Samsung’s partnership with Hartford Steam Boiler intends to provide consumers with lower insurance rates by harnessing smart home experience, indicating a substantial development in the smart home experience.