Samsung had amazing sales growth during the festive sale, with premium smartphone sales increasing by 40%, which can be attributed to improved consumer sentiments amid the festive season. Additionally, the company reported an incredible 100% increase in premium television sales. Sales of household equipment, notably air conditioners, increased by 30%, owing to reasons such as lower Goods and Services Tax (GST) rates, improved warranty benefits, and an emphasis on energy efficiency.
Samsung claimed a strong start to festive sales, citing high customer attitude, enticing promotional offers, and GST rate reductions for televisions and air conditioners. It was reported that premium smartphone sales reached a new high during the Navratri and Dussehra festivities. This spike was largely driven by the Galaxy AI-powered portfolio, which includes the Z Fold 7 folding smartphone, as well as the Galaxy S25 and Galaxy S24 series.
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Samsung has announced enticing festive promotions for its high-end smartphones, notably the Galaxy S24 Ultra, Galaxy S24, and Galaxy S24 FE, which coincide with the Navratri sales that began on September 22. During this promotional period, television sales increased significantly, attributable in part to a cut in GST rates on bigger models (those above 32 inches). Samsung reported strong demand for its premium Neo QLED and OLED televisions, which are driven by Vision AI technology.
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According to the business, during the Navratri festivities, home appliance sales increased significantly, owing primarily to consumer enthusiasm for enticing offers and discounts. Samsung claimed an increase in its appliances business, owing to promotional initiatives that included cashback incentives, easy financing options, and extended warranties. Furthermore, a reduction in Goods and Services Tax (GST) had a beneficial influence on air conditioner (AC) sales, which, when paired with improved warranty benefits and energy savings, contributed to higher consumer spending. Furthermore, Samsung emphasised its Bespoke AI appliances, which are aimed at improving user experiences by offering four major benefits: Easy, Care, Save, and Secure, to enrich and simplify consumers’ lives via the use of artificial intelligence.
