In 2025, the electronics behemoth Samsung intends to introduce more than a dozen new inverter AC models, bringing its total number of SKUs to 15–16. With this calculated move, Samsung is making a comeback to a competitive market from which it had retreated almost ten years ago. Increasing temperatures, development, and income growth have all contributed to India’s growing demand for air conditioners.
According to a PTI source, Samsung India desires to recover the residential air-conditioner industry, which enjoyed a considerable sales increase in the summer. The company aims to launch over a dozen inverter AC variants for its 2025 portfolio, boosting the total number of stock-keeping units to 15-16. Targeting customers looking for high-end air conditioners and additional amenities, Samsung plans to introduce its own room air conditioner (RAC) with smart capabilities including Bespoke AI solutions.
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After targeting high-growth markets like smartphones and smart TVs, Samsung is making a bold comeback to the RAC industry. Targeting customers who are prepared to pay more for high-quality products, the company is entering the AC industry by utilising its new development and innovation skills.
Due to its decision to concentrate its efforts on high-growth sectors like smartphones, smart TVs, and LED screens, Samsung, which was formerly the second-largest player in the RAC segment, lost market share in 2014–15.
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Customers are choosing higher average selling price (ASP) appliances and paying more for connected and energy-efficient models, which is causing the Indian appliance market to premiumize. In the RAC segment, Samsung is predicted to experience double-digit volume growth in 2025, while having a market share of about half a million units in 2024. A double-digit market share is the goal of the company’s new AC portfolio with a Bespoke AI platform.
