Samsung plans to debut the Galaxy S26 series, which will include the standard Galaxy S26, Galaxy S26+, and Galaxy S26 Ultra, globally in February 2026, including in India. According to reports, the series might be priced more because of rising component costs, notably memory sticks, which are in limited supply. While the company has not independently verified any information, it is possible that the Galaxy S26 may use the Exynos 2600 SoC and include triple rear cameras. Additionally, the phones are expected to be available for purchase around a month following their official release.
According to The Bell, Samsung’s Mobile Experience (MX) unit is struggling to reduce production costs as component prices rise and competition heats up. This situation has forced the corporation to devote additional resources to marketing and labour, complicating the determination of “reasonable sales prices” for upcoming products. As a result, the prices for the upcoming Samsung Galaxy S26, S26+, and S26 Ultra models may be significantly higher than those of their predecessors, the Galaxy S25 lineup.
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Previously, ETNews stated that the S26 Series will cost more than this year’s Galaxy S25 series. Rising pricing of key phone components has been suggested to be the cause for the anticipated price increase. As the prices of these essential parts have grown at the same time, so have the entire production costs for phones. As a result, Samsung looks to be planning to boost the pricing of the Galaxy S26 lineup—which is expected to comprise the Galaxy S26, Galaxy S26+, and Galaxy S26 Ultra—to preserve good profit margins.
Samsung expects to have its Galaxy Unpacked debut event on February 25, 2024, in San Francisco, California. This is the company’s first launch event in San Francisco in three years, with the last taking place in 2023. Samsung has shifted its launch date from late January or early February.
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Galaxy S25 Ultra was launched with the following pricing: 12GB RAM and 1TB storage at Rs 165,999, 12GB RAM and 512GB storage at Rs 141,999, and 12GB RAM and 256GB storage at Rs 129,999. The Galaxy S25+ debuted with prices of 12GB RAM and 512GB storage at Rs 111,999 and 12GB RAM and 256GB storage at Rs 99,999. The Galaxy S25 was priced at 12GB RAM and 512GB storage at Rs 92,999, and 12GB RAM and 256GB storage at Rs 80,999.
