In the second edition of the study titled ‘Smartphones and their impact on human relationships 2020’, Vivo has showcased the various dimensions of increasing smartphone usage. Smartphone has become the centre of universe in everyone’s lives. This significance became utmost when COVID-19 and ensued lockdowns hit people this year, forcing them to stay indoors for their safety.
“The year 2020 was unusual – a year that nobody had imagined. Amidst the socially distant lives that the pandemic pushed us to lead, the smartphone emerged as the central nervous system for everything – be it working or learning from home or staying connected with friends and family,” said Nipun Marya, Director-Brand Strategy, Vivo India.
The study by Vivo has revealed that 66 percent of Indians believe that their smartphone improves their quality of life. Still, a shocking 70 percent of Indians feel that if their smartphone usage continues increasing, it is likely to impact their mental/physical health. Additionally, 74 percent of respondents said that periodically switching off their mobile phone can help them spend more time with family. However, only 18 percent of users have actually switched off their phone on their own.
Furthermore, it was revealed that Vivo India aims to sensitize people about the benefits of responsible use of smartphones through the second edition of ‘Smartphones and their Impact on Human Relationships’ study.
The Vivo findings below suggest how smartphones are the central nervous system for everything that consumers do as there was a 25 percent increase in average daily time spent on smartphone has increased in the post-COVID era. Besides this, Indians are spending more time on smartphone since lockdown (April 2020) as some people are spending around 55 percent time on Social Media while others are spending around 45 percent time on gaming. The smartphones is the central nervous system for everything that consumers do as 79 percent users agree that a smartphone helps them stay connected with their loved ones. Also, 66 percent users agree that smartphones improve overall quality of life.
While smartphone emerged as a necessity and had given much-needed flexibility to people, its excessive usage has triggered addiction as 88 percent users agree that people point them out for using the phone when they are with them. Vivo further added that around 46 percent people pick up the phone at least five times in an hour-long conversation and 70 percent users feel excessive use of smartphones is impacting their mental and physical health. On the other hand, 84 percent users check their phones within 15 minutes of waking up.
As far as relationship is concerned, Vivo added that the smartphone addiction resulting from excessive usage of smartphone is impacting human behavior and relationships. With 89 percent users agree that excessive use of smartphone is having an impact on the quality of time spent with their loved ones. Additionally, 74 percent feel that it is important to have a life separate from your smartphones. And 70 percent users feel that mindless usage of smartphones is adversely impacting their relationships.
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