Indian e-commerce platform Flipkart today announced its collaboration with Snap Inc to broaden its AR led e-commerce experience via its camera for its customers across the county. According to the company, this collaboration will play a critical role as announced on the sidelines of Snap in India. This is also the first time that Snap has ever partnered with an Indian e-commerce platform.
Speaking about the partnership, Jeyandran Venugopal, Chief Product and Technology Officer at Flipkart, said, “The e-commerce landscape in India is changing rapidly with millions of new customers from all geographies looking for richer experiences online. As a homegrown e-commerce company, we are proud to take a lead on this with our augmented reality enabled app and are taking this vision ahead in partnership with Snap Inc, a global leader in AR technologies. This partnership will herald a new era in the e-commerce industry, enabling easy access for customers while driving growth for lakhs of our sellers.”
Now Flipkart will be integrating Snap’s cutting edge camera kit into its app as part of its partnership allowing Indian users to virtually try on products or view them in their physical world before making any purchase. Flipkart already offers an AR-enabled camera but this integration of Snap’s camera kit will expand its capabilities to allow customers to view a broader range of products across categories such as fashion, wearable technologies and more in a more immersive manner in the coming months.
For your information, Snap Inc. is also the developer of the popular mobile app Snapchat which is built around the camera that plays an important role in the lives of millions of users and will provide Flipkart customers with a unique AR experience.
Separately Snapchat has also reached the 100 million user mark in India on a monthly basis. The company co-founder and CEO Evan Spiegel has shared the news at the virtual Snap of India 2021 event.
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