Sony India launches BRAVIA 3II, an enhanced version of the BRAVIA 3 Series. This television is powered by an XR processor for 4K performance at 120Hz. It has XR Triluminos Pro technology for better colour accuracy. The BRAVIA 3II now supports Dolby Vision and Dolby Atmos to provide an immersive audio-visual experience. The TV uses AI-based processing that mimics human visual and auditory perception and is aimed to provide better depth, contrast and clarity to deliver a seamless home entertainment experience.
Sony India has announced the launch of the new BRAVIA 3II lineup, which includes models of varying sizes, beginning with 55-inch and 65-inch possibilities and going up to a massive 100-inch variety expected by July-August. This 100-inch model is meant to enhance home viewing, with a focus on immersive cinematic quality.
Sony’s BRAVIA 3II is equipped with the Advanced AI XR Processor – an advanced technology that improves image quality by analysing factors like depth, colour and clarity. XR Triluminos Pro technology further extends the range of colours. XR Clear Image technology enhances clarity by eliminating noise and blur.
The TVs come with Dolby Vision and Dolby Atmos for a premium cinematic experience, providing high dynamic range (HDR) pictures and spatial audio, which improves user engagement. The series supports 4K@120Hz via HDMI 2.1 with gaming enhancements like Auto Low Latency Mode (ALLM) and Variable Refresh Rate (VRR). The dedicated Game Menu that lets you quickly change settings, including support for Dolby Vision Gaming will be loved by gamers.
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Powered by Google TV, the BRAVIA 3II models provide you access to over 400,000 movies and television shows with personalised content suggestions and voice control features with Google Assistant. With SONY PICTURES CORE, customers can watch studio-quality content, backed by super-fast streaming rates of up to 80 Mbps.
The TVs are visually appealing and come with an easy-to-use remote. The BRAVIA 3II incorporates X-Protection PRO, which improves durability by protecting against numerous environmental variables.
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Pricing and Availability
Sony’s BRAVIA 3II television series will be available in India via a variety of sales channels beginning in May 2026, including Sony retail shops, the www.ShopatSC.com website, major electronic retailers, and prominent e-commerce platforms. The series will have multiple screen sizes, with the following details:
-55 inches (140 cm):
– MRP: INR 1,59,900
– Best Buy Price: INR 99,990.
– Available from May 2026 forward.
65 inches (165 cm):
– MRP: INR 1, 99,900
– Best Buy price: INR 1,24,990.
– Available from May 2026 forward.
75 inches (190 cm):
The MRP is INR 2,89,900.
– Best Buy price: INR 1,79,990.
– Available from May 2026 forward.
85 inches (215 cm):
– The MRP is INR 5,19,900.
– Best Purchase Price: INR 3,05,990
– Available from August 2026 forward.
Overall, the introduction of the BRAVIA 3II provides a variety of options for customers seeking high-quality television technology in a variety of sizes and pricing points.
