Sports gaming in Brazil continues to evolve as football maintains its central role in the country’s sporting culture. With the 2026 FIFA World Cup approaching and new football video games scheduled to arrive on the market, analysts point to a period of increased engagement across digital sports platforms, including betting environments that operate under regulated conditions.
Recent market data from an online casino in Brazil shows that football accounts for more than half of all sports bets placed by Brazilian users. Sports betting in Brazil, led by competitions such as Série A concentrate a significant share of interest, while international tournaments and matches involving the national team also attract consistent attention. This long-standing preference positions major global events, such as the World Cup, as relevant moments for shifts in user behaviour across the sports ecosystem.
Within this context, licensed betting operators have monitored changes in how Brazilian audiences interact with sports content. Platforms report that football-related markets remain dominant in terms of active users and betting volume. Basketball, tennis and combat sports appear at a distance, reinforcing the concentration around football when large-scale competitions approach.
The lead-up to 2026 is also marked by developments in digital entertainment tied to football. FIFA has confirmed its return to the video game simulation space through a new title developed in partnership with Netflix Games, scheduled for release ahead of the World Cup. The game will be available via subscription, focusing on accessibility through mobile devices and connected televisions. Industry observers note that football video games often function as an entry point for younger audiences into broader sports consumption, including following leagues, players and competitions more closely.
This interaction between gaming and sports viewing has implications for betting patterns, although specialists stress the importance of a responsible approach. Video games and betting platforms occupy different regulatory and cultural spaces, but both benefit from heightened attention during major tournaments. In Brazil, where licensed digital platforms reach more than 70% of users, the integration of media, games and live sports coverage contributes to a more connected audience experience.
Comparative international studies indicate that mature markets such as the United Kingdom and Italy maintain high rates of regulated betting participation despite strict operational rules. Brazil has followed a similar trajectory, combining wide access to licensed platforms with growing consumer awareness. Search engines and social networks remain the main channels through which users discover betting operators, while brand recognition and welcome conditions are cited as key decision factors.
The infographic data for late 2025 highlights football as the clear leader in user activity, with a large margin over other sports. It also points to growth in niche segments, such as virtual sports, which have recorded notable percentage increases from a low base. These movements suggest diversification in user interests, even as football continues to anchor the market.
