Tinder has added a feature called ‘Double Date’ that allows users to form groups and connect with other pairs, making dating more enjoyable, social, and low-pressure. This update expands on the popularity of Tinder Matchmaker and Share My Date, reflecting Gen Z’s preferences for dating with support, spontaneity, and less pressure. During testing, over 90% of Double Date profiles were created by persons under the age of 29.
Tinder has launched Double Date, a new feature that enables users to team up and connect with other pairs. This low-pressure, group-first dating strategy is a fun and social way to meet new people. Double Date claims to turn the Swipe experience into a shared, light-hearted journey, making dating more pleasurable and less stressful.
Double Date is a simple and fun feature on Tinder that allows users to invite up to three friends to create a pair. Users can then match up by liking the pairs that match their energy, and if a match is found, a group chat is created.
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Double Date showed success in testing, with women like a pair three times more than solo profiles, greater match rates, and individual users sending 35% more messages in Double Date chats.
With Double Date, the post-date review does not have to wait—it begins as soon as the date ends.
Double Date on Tinder dramatically enhanced engagement throughout testing, attracting both new and returning users, with over 15% of accepted invites coming from new or newly reactivated users. This tool improves dating encounters by making them more pleasurable, social, and helpful, especially for women and young users.
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According to the dating app, Tinder’s Double Date feature, which targets Gen Z and younger Millennials, saw nearly 90% of profiles coming from users under 291 in key international markets, indicating strong adoption among this demographic, who make up over half of the platform’s global user base and view dating as a team sport.
The Double Date on Tinder is currently being rolled out in the US and select markets, with a global rollout planned for July.
