Tinder has launched Face Check, a facial verification function that leverages encrypted face mapping to ensure user authenticity. The function relies on short selfie videos to prove genuine presence. Verified users have a Photo Verified badge on their profiles.
According to a recent blog post, Tinder is offering Face Check in the United States, a first-of-its-kind face verification feature that lets users verify their identity and match their profile photo. Tinder has launched the latest functionality for new users in seven countries, including California, with plans to roll out to other US states in the coming months, as part of a safety innovation aimed at increasing trust, minimising impersonation, and redefining dating authenticity.
Tinder is the first dating app to add facial liveness verification into its onboarding process, increasing its security and reliability in connecting users.
The new feature enables new users to authenticate their identity by recording a short video of their selfie within the app. The technology evaluates whether the member is real and physically present, and if their face matches a profile photo, they earn Tinder’s Photo Verified badge. It also recognises when the same face appears on many accounts, offering extra security against fraud and fake profiles.
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According to the firm, Face Check, which has been introduced in Colombia, Canada, Australia, India, and Southeast Asia, has resulted in substantial increases in consumer safety and confidence. It has decreased exposure to prospective bad actors by more than 60%, reported bad actors by more than 40%, and increased users’ perceptions of authenticity and trust.
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Tinder is transforming dating applications with next-generation safety innovation that prioritises privacy and security. Face Check employs video selfies for verification and deletes them after review. A non-reversible, encrypted face map and vector are stored to verify new photos, detect fraud, and prevent duplicate accounts. Match Group intends to implement Face Check throughout its portfolio by 2026.
