Swipe Night, Tinder’s first-person series is getting back on the online dating platform. Swipe Night: Killer Weekend second season will be premiering on November 7. The new feature will be accessible in 25 markets worldwide. This will be available for the Indian members as well but for three weeks only. It will be returning with a new storyline that invites Tinder members to join a group of friends on a birthday weekend getaway where something goes terribly wrong.
The Swipe Night: Killer Weekend will be going live on Sunday that is November 7 at 6 PM in each member’s local market. Tinder members in 25 global markets will be able to find Swipe Night in the newly launched Explore, where it will run for three consecutive weeks. While the Fast Chat experience will be available on Sundays from 6 PM to midnight, members can replay it and make different choices throughout November and beyond.
Similar to the first season the participants can use Tinder’s iconic Swipe feature to choose how the story unfolds. Each episode requires members to make 10 or more decisions and each of these choices will lead them down and a different path within the experience, exposing them to new clues or spaces to investigate as they get closer to solving the case.
Also, the participants will be asked to choose their suspect at the end of each week and then paired in Fast Chat with someone who chose a different suspect. Members will be able to discuss the scenes they witnessed, analyse clues they did not see and work together to solve the mystery. Building on the interactivity of the first instalment, members will be able to reach rooms within the house and investigate objects that reveal additional clues during the Swipe Night experience.
According to Tinder, the first season of Swipe Night was experienced by 20 million members who saw a 26 percent increase in matches.
Kyle Miller, VP of Product, said, “Swipe Night was our first big experiment to see if members wanted to do something more than Swipe, and the answer was resoundingly ‘yes.” “The evolution of Swipe Night, and experiences more broadly on Tinder, allow members to have a fun, low-pressure way to break the ice. We decided on the mystery genre because it’s a conversation catalyst and a unique opportunity for members to get to know their match by working together to solve the crime.”
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