Today, Twitter officially replaced its popular blue bird logo with a plain white X on a dark backdrop. A white X written on a black background was used as the new Twitter logo.
— Elon Musk (@elonmusk) July 23, 2023
Elon Musk and Twitter CEO Linda Yaccarino’s Twitter handle presented the new logo design on Monday in favour of the new revamp. However, the logo has been receiving a lot of criticism and #GoodByeTwitter and #RIPTwitter is currently trending on the microblogging platform.
This news was first shared by Twitter’s chief on Sunday saying, “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.”
For those who are unaware the SpaceX and Tesla CEO has been obsessed with the letter X since the 1990s. He introduced the X.com domain, a forerunner to PayPal, which offered online banking services, in 1999. The X.com domain was repurchased by him in 2017 saying it had a sentimental value. However, the modification is part of a larger branding campaign launched when Elon Musk acquired the platform.
Note that this is not the first time that the Twitter logo has been replaced. In April this year, the popular blue bird was temporarily replaced with Dogecoin’s Shiba Inu dog.
Musk tweeted a photograph of the Twitter headquarters in San Francisco with the X branding projected across it early this morning.
Our headquarters tonight pic.twitter.com/GO6yY8R7fO
— Elon Musk (@elonmusk) July 24, 2023
Twitter’s CEO, Linda Yaccarino also tweeted: “It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.”
She further twitted, “X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.”
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