Xiaomi to reduce ads on MIUI 11, remove vulgar ads: CEO Lei Jun

Xiaomi is currently ruling the budget segment of the Indian smartphone market because it is known to offer its handsets at a price that is lesser than its rivals. However, the company cleverly makes up for it by showing a great number of ads to its users, thanks to the fact that Xiaomi’s skin MIUI is full of bloatware and comes with a number of annoying number advertisements. Xiaomi has received a lot criticism for showing so many ads, some of which are even vulgar in nature, on MIUI skin to its users.

However, this may change Xiaomi’s upcoming MIUI 11 Android skin. The company’s CEO Lei Jun has said that Xiaomi will cut down on ads in MIUI that affect the user experience and at the same time, remove the vulgar ads that pop up every now and then on the skin, hampering the user experience. Besides this, the team working on MIUI has also disclosed that the upcoming MIUI 11 will come with features like voice call recording within QQ app, have its own recycle bin and get some other useful features.

In a post on Chinese social media platform Weibo, Jun said that he has held discussions with developers in order to address users’ grievances regarding Xiaomi’s MIUI. Xiaomi’s chief also wrote in the comments section of the same post that the company will get rid of pesky ads that hamper the experience for users. Jun also said addressed the issue of vulgar ads on the platform, saying that the company is working to take care of them too.

In another post on Weibo, Xiaomi’s Product Director Wang Teng Thomas reinforced CEO Jun’s promise of taking care of ads in MIUI. Xiaomi’s ad reduction steps are likely to be seen on the MIUI 11 Android skin of the company.

In addition to this, the MIUI team has also disclosed a number of other MIUI 11 features and asked users in China to vote for three of them. The developments of the ones that get the maximum number of votes will be prioritised by Xiaomi. The features for MIUI 11 that are being worked on include voice call recording support in QQ app, a local recycle bin, a magnification shortcut to let users that will let users zoom in text or images, and others.

Xiaomi has also said that MIUI will come with a monochrome mode that will help users in saving the battery of the smartphone. It is being speculated that the mode will be called Super Power Saving Mode.